CALVIN KLEIN INTRODUCED ITS SPRING 2023 CAMPAIGN, WITH A BREATHTAKING CASTING
Calvin Klein unveils Spring 2023 campaign featuring Aaron Taylor-Johnson, FKA twigs, JENNIE, Kendall Jenner and Michael B. Jordan.
On 15 March, Calvin Klein will launch its Spring 2023 campaign featuring a cast of global stars, photographed by renowned photography duo Mert Alas & Marcus Piggott.
The new campaign continues the ‘Calvins or nothing’ concept and highlights the world’s most dynamic talent displayed in confidence and sensuality. The campaign highlights existing ambassadors and friends of the brand, JENNIE, Kendall Jenner and FKA twigs, as well as Michael B. Jordan and Aaron Taylor-Johnson in their debut campaigns for Calvin Klein.
Each talent, a personality of its own
The campaign is based on confidence. it shows the true character of each talent. JENNIE embraces minimalism and is shown in her most undressed state. Kendall appears with unpolished sensuality and reveals her more intimate side. Embodying artistry, FKA twigs releases a new, unreleased single during the campaign. She does so along with some visuals that capture her signature moves.
Michael B. Jordan exudes confidence and shows the energy and passion that motivate him to be the best at his craft, While the magnetic presence of Aaron Taylor-Johnson shines through in the visuals.
Underwear and jeans renews
Dressed in the latest Underwear and Jeans, the cast introduces a wide range of new styles for the season. In Underwear, sporty fits include the new Athletic and Modern Cotton Performance models as seen by Michael B. Jordan and FKA Twigs, as well as the new Modern Cotton bralettes worn by JENNIE.
In Underwear, there are also new sensual lace options such as Sheer Marquisette and the Geo Lace triangle bra, as seen by JENNIE and FKA twigs.
In Jeans, our iconic denim styles have been refreshed with new washes and 90s inspired silhouettes, seen on Aaron, Kendall and JENNIE, along with a new sculpted denim bra and ultra high cropped wide leg jeans, worn by Kendall.
The Spring 2023 campaign launches 15 March. Additional expanded content will be shared on Instagram @calvinklein during the campaign week. Items will be available online from March 15th.