CACTUS JACK TAKES OVER THE AUDEMARS PIGUET NEW YORK BOUTIQUE AS PART OF A NEW COLLABORATION
After a few days of closure, the Audemars Piguet boutique in New York reopened this morning with a surprising new look following the takeover by Cactus Jack that imposed its aesthetic codes on the interior and exterior. The occasion for the brand and label founded by Travis Scott and the Manufacture to reveal their new collaboration. Guests of both brands were able to preview the Royal Oak Perpetual Calendar “Cactus Jack” Limited Edition, as well as an exclusive collection of clothing and accessories that will be sold exclusively on the Travis Scott website, with part of the proceeds going to a charity project or cause of Scott’s choice.
AN EXCLUSIVE, LIMITED COLLECTION
As part of their collaboration, Cactus Jack and Audemars Piguet are happy to reveal a new Royal Oak Perpetual Calendar Openworked limited edition crafted in “chocolate” brown ceramic. For the occasion, the two brands also worked on a collection of clothing and accessories, including hoodies, T-shirts, jackets, pyjamas, shorts and caps, among others, sold exclusively online via shop.travisscott.com.
A part of the profits from the sale of this collection will be donated to a charity project or cause of Travis Scott’s choice.
“Watchmaking, to me, is the ultimate combo of engineering, fashion, tech and design—a harmony of precision, craftsmanship and perfect timing. I approached this collaboration similar to sampling or starting a beat, taking inspiration from classics while introducing innovation to push them into the future. I’m beyond amped about the results, a first ever for the iconic Royal Oak. For it to be my brother Francois’ final project as CEO of AP makes it even more epic – we are sending him out with a Mega fucking epic mic drop … LETTTSSSSS GOOOOOO.”Travis Scott Artist and Founder of Cactus Jack
NICKNAMED “THE CHOCOLATE AP” BY TRAVIS SCOTT
For the first time, Audemars Piguet presents a Royal Oak model crafted in brown ceramic – a signature colour for Cactus Jack. This light and scratch resistant material can be admired on the watch’s 41 mm case and bracelet studs.
“The chocolate AP,” as Travis Scott likes to call it in his latest album, features white gold hexagonal screws as well as a sapphire dial revealing the openworked movement, Calibre 5135, which combines rhodium-toned components with pink-gold-toned hues.
Numerous design elements reference Cactus Jack’s graphics. The Audemars Piguet Design team has specially designed the typography of the calendar and week indications based on Travis Scott’s hand-drawn model. Even the hand of the day subdial takes on the shape of the brand’s logo. But, the most visible nod is the design of the moon phase at 6 o’clock. The usual representation of Earth’s natural satellite has been replaced by Cactus Jack’s emblematic smiley face with its mouth sewn shut, whose luminescent coating glows blue in the dark. In contrast, the other calendar indications, with the exception of the week indication, are endowed with a luminescent material that turns green at night for a unique luminous effect.
A new textured calfskin leather strap makes its debut for the occasion, a first for this complication, while the pink gold folding clasp is engraved with the double signatures of “Audemars Piguet” and “Travis Scott”.
The brown ceramic and sapphire caseback is engraved with “Royal Oak Perpetual Calendar,” “Limited Edition of 200 Pieces” and “Utopia is a state of mind” in reference to Travis Scott’s latest album. This mention also appears imprinted on one of the strap’s mobile loops. The stamped openworked 22-carat pink gold oscillating weight visible on the caseback side is decorated with satin-brushing and polished chamfers and engraved with the double “Audemars Piguet” and “Cactus Jack” signatures. The Cactus Jack logo, which appears in the centre of the oscillating weight, brings the final touch to this collaboration at the crossroads of different universes.