BVLGARI presents the Magnifica 2021 Brand Campaign
An inspiration to dream bold, dream far and dream big – and to always do it with joy – the new Magnifica 2021 Bulgari Brand Campaign invites to set imagination free and give shape to each and every vision. Because dreams can take you anywhere and they have the power to make life simply magnificent.
Enjoying magnificent moments is a diverse, multi-faceted and multi-talented quartet of powerful women, inclusive of an eclectic spectrum of identities, starring Hollywood star Zendaya, Italian top model Vittoria Ceretti, Thai musician and K-pop idol Lalisa Manoban, aka Lisa, as well as supermodel Lily Aldridge. Four indomitable talents that with their independent attitude and individual vision blazed their own paths in different fields.
With her multiple talents reflecting the dynamic Generation Z spirit, actress Zendaya stars for the second time in a Bulgari Brand Campaign. An emblem of strength, empowerment and resilience, she is a source of inspiration for more than 90 million of followers and for the Roman Jeweller itself.
Used to travel the world since the age of 14 to work with the greatest designer and most famous photographers, Vittoria now makes a stop in her home country to turn an imaginary Rome into her latest runway. Mysterious and simply stunning, she exudes the kind of attitude only Bulgari can inspire.
Aged 24, the fashion icon and member of the global musical phenomenon Blackpink Lisa wears Bulgari her way, making every shot of the Campaign a stage to light up with her unique presence. Her bold and exclusive performances are perfectly in tune with the marriage of irreverence and ultimate glamour Bulgari stands for.
Genuine and naturally sophisticated, supermodel Lily Aldridge is part of the Bulgari family for the sixth year now and keeps enchanting her global audience with her unmatched vitality, seduction and positive energy.