Bvlgari climbs one of the highest peaks in the world to capture the freshest, purest, entirely overwhelming breath of fresh air – one that inspires us to reach for more. It is a pervasive wind of change, brought to life in Bvlgari Man Glacial Essence.

Can something unachievable be conquered? Or something intangible take shape? Bottling the invisible force of air is an impossible challenge that only Bvlgari Man could have dared undertake.

Air is uncatchable, yet it has a perceptible force. It can feed a re or be put it outwith a breath. It possesses the power to turn water into ice or make a river run faster. Air can fill a silence or make a word resound through an entire valley.It has the power to change things, especially inside usLife starts with breathing. When we steel ourselves for life’s challenges and triumphs, it always begins with breath.To inhale is to center us, to sharpen ourdetermination and feel the strength and life that already exist within.When we llour lungs with air, we tune in to the most perfect, natural expression of ourselves. Breathe it in. The force of air expands your body, clari es your thoughts andbrings greater focus to your vision.Your doubts are blown away, making way for clear objectives and ambitious goals. Hold this air inside you and capture every single particle of vital energy.Your vision becomes clearer: now you know what you want and how to achieve it. Breathe out.There is no more distance between where you are and where you aim to be, between the here and now and the widest horizons. Life is lled with unexpected moments. Whatever the day brings — whatever mountains lie ahead — you have everything you need to rise to the occasion and reach a higher peak. For it is on the top of the world that the most epic view awaits, and your own greatness can be most clearly seen. It is not the mountain that you conquer, but yourself.

Directed by the distinguished fashion lmmaker Damien Krisl & the rewnownedphotographer Chris Kolls, the Bvlgari Man Glacial Essence advertising campaign was shot at more than 12,000 feet in Bvlgari’s homeland Italy. Surrounded by highly trained mountain guides, the campaign shoot occurred on a natural glacier, which leveraged the incredible scenery of Cervinia. It was a bold challenge worthy of the spirit of this new fragrance and of Bvlgari’s values.