A commitment today to shaping a bright future for tomorrow. With this belief, Bvlgari proudly announces the creation of the Fondazione Bvlgari, officially presented during the special press conference at the Ara Pacis in Rome, in the presence of Jean Christophe Babin, CEO of Bvlgari, Roberto Gualtieri, Mayor of Rome and Claudio Parisi Presicce, director of the Capitoline Superintendence.

The Roman Maison has always felt that it is its duty to create lasting value through a give-back approach, a sense of care for the entire community that has translated into multi-faceted initiatives over time. Collaborations with charities that support gender equality or advocate equal access to education, investments to strengthen educational infrastructures, financial contributions to the preservation of Italy’s cultural heritage and the creation of a support system for the artisan community are just a few examples of this deep social, philanthropic and cultural commitment which has always characterized Bvlgari’s corporate culture.

Now, with Fondazione Bvlgari, this deep-rooted calling and extensive set of initiatives become a clear and inspired commitment to supporting the fields of art, philanthropy and savoir-faire. As the culmination of a mission that is part of the Maison’s identity, Fondazione Bvlgari is committed to building a meaningful future through care, generosity and long-term commitment. Firmly believing that life can be elevated by revealing the exquisite beauty of human diversity, the foundation strives to reveal, nurture and appreciate the limitless potential and unique beauty that lies hidden in every area in which it will operate and in anyone who will be affected by her actions.

“Bvlgari has long been involved in a wide range of initiatives aimed at building a bright future, starting with our heritage. We have always felt that it is our duty to give back to the cultural heritage of Rome that inspires our Maison , to vulnerable children who need an opportunity to change the course of their lives through education, to talented people who can have a positive impact on society and to the new generations of artisans. This deep commitment has continuously evolved over time , just like the most diverse needs dictated by global changes that are never the same. Now with Fondazione Bvlgari we have the opportunity to fully embrace this eternal metamorphosis by making an ever greater impact,” said Jean-Christophe Babin, CEO of Bvlgari and Chairman of Fondazione Bvlgari.