To celebrate the season, Burberry has opened a series of pop-up stores in luxury resort locations in Switzerland, Italy and France. The first to open were at G&B Courmayeur and Franz Kraler Cortina d’Ampezzo on 6 December 2023, with additional pop-up stores to follow in Maltempi Courchevel and MODES St. Moritz. The pop-ups will run until the end of the winter season in each resort.

Decorated with a seasonal check pattern in the house’s new ripple colourway, the pop-up stores offer an assortment of holiday gifts and winter clothing. Festive stockings, hot water bottles, scarves, coats, jackets, small leather accessories and shoes showcase an array of seasonal checks and the recently refreshed Equestrian Knight Design.