Words by Demet Kamburoglu

Burberry welcomes visitors to a new store in Paris. Placed on Avenue Montaigne, the store is aimed to reflect the brand’s new creative vision.

Situated in one of the premium luxury districts of Paris, the store offers an assortment of pieces from the Burberry Spring 2024 and Summer 2024 collections. Spread across two floors, the collections include menswear, womenswear, and accessories.

Introduced in the Winter 2023 collection previously, The Knight bag steps forward as a softly structured versatile bag made in Italy. The main ingredients of the bag are grain calf leather, suede or shearling. The clip hardware draws inspiration from the Equestrian Knight Design of the exclusive brand. This season, the Knight Bag and Rocking Horse Bag remain in the spotlight of the scenery.

The artistic vision of the store draws inspiration from the EKD with elements of the brand’s iconic design. Surrounded by unique installations framing the space, the designer remains focused on the horse and the shield symbols that are creatively reimagined.

Inspired by 1960s British abstract art and the salvage movement of the 1980s, the store’s fixture showcases impressive sculptural handmade furnishings. Beyond the scene, the concrete floor of the store presents a distinctive mosaic in the shape of Burberry’s EKD. Aesthetically handcrafted with Verde Alpi marble, the design choices of the fresh boutique strike attention at the highest form.

Located at 17-19 Avenue Montaigne, the new Burberry store with reimagined creative design and artistic vision offers a new chapter of fashion in the city.