Burberry reveals its campaign for the Lola bag – a staple for the house, designed by Riccardo Tisci. At the heart of every Lola product lies an attitude – strong, sexy, smart and present. A multifaceted energy that amplifies inherent confidence. The campaign stars Bella Hadid, Lourdes Leon, Jourdan Dunn and Ella Richards, the ensemble of evocative women personify Lola’s attitude. Taking the reins. Commanding their space. Each with confidence and control. Captured by the visionary Torso Solutions and styled by Suzanne Koller, the campaign speaks a distinctive visual language – functional yet spirited – which captures Lola’s attitude from every angle. Orbiting Lola, the campaign locks onto the bag’s gravitational pull – an irresistible force that reaffirms Lola’s status as a signature Burberry bag. The Lola bag is available in a variety of sizes, styles and colourways, from pale vanilla and camel to natural raffia and black. Available to purchase globally in Burberry stores and online.

‘Lola, at the very core, embodies an attitude – she is strong, sensual and intelligent all at once. An ode to strong women the world over. For the campaign, I really wanted to celebrate that attitude and all of the facets that make up the Burberry woman, so together with Torso, we created a fantasy world where she is free to exhibit her strength and be captured in all of her beauty from every angle. Strong women have always inspired me beyond limitations, and Bella, Lourdes, Jourdan and Ella embody that spirit. They represent femininity at its most powerful and the essence of that attitude that is inherently Lola.’ – Riccardo Tisci, Burberry Chief Creative Officer


The Lola bag is a soft silhouette punctuated with the Thomas Burberry Monogram clasp and a polished chain strap. The clasp celebrates the heritage of the brand and its founder, Thomas Burberry. The Lola is a padded and softly constructed bag, hand-crafted in Italy. It is available in various fabrics, from Italian-tanned leather, to cotton canvas and raffia. Classic colourways include black, camel, primrose pink, and bright red. New colourways include orange, bright sky blue and vivid lime. The Lola family has grown into new iterations. A bucket bag style is available in black, primrose pink, maple brown, pale vanilla and deep maroon. A shopper bag is available in maple brown, black and cool beige.


To celebrate the Lola bag, Burberry is launching a series of global pop-ups and pop-ins. The World of Lola Pop-ups is a chance to step into Lola’s world. Exploding Lola’s design elements to embody the bag’s distinctive attitude – smart, sexy, strong and present – the pop-ups confidently contrast colour, shape and tactility. The pop-ups and pop-ins will be launching in cities globally, including London, Paris, Sydney, Philadelphia, New York, Tokyo and New Delhi.

Photographer and Director: Torso Solutions

Models: Bella Hadid, Lourdes Leon, Jourdan Dunn and Ella Richards

Stylist: Suzanne Koller

Make-up Artist: Lauren Parsons

Hair Stylist: Soichi Inagaki

Director of Photography: Daniel Landin

Rig Technician: Tony Hill

Movement and Direction: Ryan Chappell

Set Designer: Tsang Studio

The music for the Lola Campaign video is by Ville Haimala.