For Summer 2024, Burberry by Daniel Lee shot a series of portraits in Jamaica capturing the essence of summer outdoor living, exploring the lightness and sensuality of the season.

Burberry’s iconic symbols continue to evolve, drawing inspiration from the brand’s rich heritage. These distinctive emblems adorn both clothing and accessories, with the knight clip, shield, and ‘b’ buckles prominently displayed in prints. Trench coats are reimagined for summer: gabardine is light, evoking a sense of easy elegance – belted at the hip or oversized. New bags Horn and Swan are introduced. Snip, Knight and Shield return.

“Shooting our summer campaign in Jamaica was an obvious choice as we celebrate the rich culture and influences that make up Britishness today. My youth in Northern England and adulthood in London has been surrounded by creativity and diversity – our biggest pride in modern Britain.” Daniel Lee, Chief Creative Officer, Burberry

Cast: Abi’Gail Lloyd, Chey Carty, Damany Gayle, Drucillah Campbell, Finley Prentice, India Rawsthorn, Jaden, Kai Newman, Karen Elson, Malachi Sule, Mayowa Nicholas, Oisin Murphy, Peng Chang, Sang Woo Kim, Selah Mchail, Sheldon Shepherd, Sister Nancy, Taylor Gordon Bruce.
Creative Direction: Daniel Lee
Photography and film: Tyrone Lebon