Burberry has revealed its new Valentine’s Day 2023 campaign, B:MINE, a celebration of intimacy and the small expressions of affection, sentiment and connection between all couples.

Different real-life couples are spotlighted expressing their own moments of embrace, their tenderness and togetherness, accompanied by a curation of Burberry gifts as tokens of affection. Embodiments of their love for one another, gifts that say ‘be mine’. The lovingly curated edit includes bags, shoes and accessories in soft shades of dusky pink and oat beige. Each a small expression an act of love, creating a love language this Valentine’s Day. 

Signature leather goods in seasonal colours of dusky pink and oat beige leather. The playful attitude of the softly structured Lola collection of bags, wallets and card holders, all detailed with signature quilted stitching, a modern interpretation of the Burberry Check.

Jacquard-woven cashmere and printed silk scarves feature the archive beige Burberry Check overlaid with our Horseferry graphic and illustrated cherry blossom design. 

The sporty, streamlined style of the Classic sneaker, elevated with a quilted leather upper on an ultra- lightweight sole. In contrast, a chunky sneaker in a mix of leather, suede and technical materials, embossed with the Burberry logo.

The Burberry Valentine’s Day B:MINE campaign celebrates moments of embrace and an intimacy that goes beyond physical touch, embodying bonds between two people, each small expression an act of love, creating a love language this Valentine’s Day.