Bulgari continues to demonstrate its commitment to contemporary art, design and diverse forms of creative expression as the Maison becomes the lead sponsor of the Whitney Biennial for the next three editions in 2024, 2026, and 2028.

Bulgari has cultivated a commitment to art over time through key initiatives and meaningful partnerships based on a give back approach, with the partnership agreement the Whitney Museum of American Art, Bulgari and the museum are giving emerging artists and their work high-level exposure on a global scale. Whitney Biennial is the foremost exhibition of contemporary American art with an illustrious history of discovering new artists.

“We are thrilled to begin this partnership with the Whitney Museum, one of the most powerful forces in support of modern and contemporary art worldwide. This collaboration further strengthens our commitment to art. The Whitney has a leading role in defining what is innovative and influential in art today and for a Maison like Bulgari, devoted to creativity and original forms of artistic expression, it is key to constantly expand our vision and imaginary through relevant cultural experiences.” said Jean-Christophe Babin, CEO of the Bulgari Group.

A patron of Roman heritage but also a concrete supporter of the many forms of art, Bulgari has financed the restoration of iconic monuments and archeological areas of the Eternal City, preserving its inestimable legacy for future generations. At the same time the Maison has promoted and led contemporary art initiatives and partnerships like the one with the Whitney Museum, to support the visionary creative minds of today, in a constant dialogue between past, present and future.

Curated by Chrissie Iles and Meg Onli, the eighty-first installment of the Whiteny Biennial will see the participation of seventy-one visionary artists and collectives, and it will open from March 20 to August 11, 2024. The artists and collectives in the latest chapter of the exhibition—Whitney Biennial 2024: Even Better Than the Real Thing—will follow in the footsteps of hundreds of Biennial artists before them to interpret our current landscape and tell stories, spark discussion, and comment on issues across a variety of media and disciplines.