BULGARI CELEBRATES THE 15TH ANNIVERSARY OF THEIR PARTNERSHIP WITH SAVE THE CHILDREN
Bulgari hosted an intimate cocktail at Casa Cipriani New York to celebrate the 15th anniversary of Bulgari’s partnership with Save the Children. The event was hosted by Veronica Bulgari. Since 2009, Bulgari and Save the Children have helped some of the world’s most vulnerable children through the sale of custom-made jewelry.
In honor of this momentous anniversary, Bulgari decided to renew its commitment through the introduction of a new pendant necklace to the custom-made Save the Children jewelry collection and the release of the new #WITHMEWITHYOU campaign.
Inspired by the signature line B.zero Rock, the sterling silver necklace featuring a round pendant with edgy metallic studs, will be soldtat the retail price of 800 EUR (760 USD) of which 95 EUR will be donated to Save the Children. Starting from January 1st, 2024, the same amount – increased by Bulgar to strengthen its commitment – will be donated for each piece sold of the collection.
Shot under the artistic direction of the illustrious photographer Fabrizio Ferri, the new solidarity campaign #WITHMEWITHYOU focuses on the connection between all those who are part of this chain created by Bulgar and Save the Children. The campaign, which was released in its entirety on February 7th, stars Bulgari Global Brand Ambassador Anne Hathaway, Top Model Eva Herzigova, Image Architect Law Roach, Top model and actor Jon Kortajarena and Orchestra Conductor Beatrice Venezi.
Walking alongside Save the Children for fifteen years has been a great honor for Bulgari.” commented Jean-Christophe Babin, Bulgari CEO. “Together we were pioneers in creating a partnership, carrying out long-term projects over the years and giving concrete support to millions of children. We celebrate this important anniversary with the aim of not stopping, but continuing with the same strength and common passion in giving opportunities and light on the path of many other children.
“Save the Children and Bulgari have spent the last fifteen years working together to make the world a better place for children. This key milestone marks both the end of a fantastic path travelled together, but also an exciting new beginning. I am thrilled that Bulgari has chosen to celebrate this continued partnership with Save the Children with a new unique piece of jewelry: a symbol of the change this collaboration has brought about in the lives of millions of children around the world. Each child has a unique story of resilience and strength that deserves to be told, and we are delighted that Bulgari continues to support us in this endeavor”, said Claudio Tesauro, Chair of Save the Children Italy.
The evening was comprised of an array of supporters, including journalists, creatives, key opinion leaders, Save the Children patrons as well as Bulgari and Save the Children executives. Guests enjoyed passed hors d’oeuvres while admiring the new custom-made jewelry collection. While experiencing images and videos from the #WITHMEWITHYOU campaign, guests toasted 15 years of successful partnership with Bulgari and Save the Children.
BVLGARI & Save the Children
For the past 15 years Bulgari has been a proud partner of the charity raising over 105 million dollars through the sales of the custom-made jewelry collection, specially created by the Roman Maison for this purpose. An ambitious goal and now, a starting point, which has allowed to reach over 2 million of children in 37 countries, primarily guaranteeing quality education, youth empowerment, emergency response and the fight against poverty. A path to save the future of disadvantaged children that has been built over time, step by step, with a wide range of long-term projects that have positively impacted many individual lives.