BUILD IN AMSTERDAM LEADS INNOVATIVE E-COMMERCE REDESIGN FOR ARK/8’S LATEST CAMPAIGN
Build in Amsterdam, holding the title as the most awarded e-commerce agency in the Netherlands, has led a full revamp of ARK/8, a luxury clothing and streetwear brand celebrated for its unique fusion of gaming concepts and avant-garde designs. The collaboration with ARK/8 places Build in Amsterdam once again at the forefront of e-commerce and design, underlining their pivotal role in shaping the future of the industry.
The ARK/8 makeover comes just as the brand rolls out its latest unisex collection, “The Lands Between,” inspired by the hit game ELDEN RING™. The new range showcases bold bombers, sleek shirts, and eye-catching hoodies, reflecting ARK/8’s knack for weaving their love for video games into fashion-forward attire. ARK/8 has previously teamed up with other game development studios on collections for blockbuster games like Resident Evil™, Borderlands®, Destiny, and Dark Souls™.
The partnership with Build in Amsterdam has seen the brand undergo a full makeover, from a complete rebranding to the introduction of innovative e-commerce solutions, packaging redesign, and a rejuvenated art direction. By introducing an invigorated design aesthetic, Build in Amsterdam has further solidified ARK/8’s vision of fusing high fashion and entertainment seamlessly. The updated visual identity centres on the concept of ‘a morphing destination’, inspired by the dynamic nature of the different worlds we play in and take inspiration from. The website’s product cards resemble character selection screens from games, with models striking idle poses, which contrast sharply against the background. The navigational panels are a minimalistic reinterpretation of early computer graphical interfaces, while other micro-interactions hint at sci-fi movies.
As an organisation, ARK/8 is committed to being open about their materials, which Build in Amsterdam has facilitated with an informative Materials Index page where visitors can read about provenance and composition.
With a trophy cabinet boasting over 140 international awards, including accolades from Webbys, Lovies, and Awwwards, Build in Amsterdam continues to offer brands the opportunity to distinguish themselves in a digitally saturated marketplace. The latest partnership with ARK/8 exemplifies the Dutch agency’s capability to foster genuine connections between brands and their diverse audiences.