BREITLING OPENS BOUTIQUE IN NIJMEGEN WITH A UNIQUE MODERN-RETRO STORE CONCEPT
Renowned Swiss watch brand Breitling announces the opening of its third Breitling Boutique in the Netherlands, choosing the distinctive city of Nijmegen as its base. Starting from June 29th, watch enthusiasts can discover the new Top Time Deus, Top Time Triumph, Classic Avi, as well as the Boutique Special Editions at Broerstraat. With a striking store concept and a wide range of watches, the Boutique promises to offer a unique experience. In collaboration with jeweler Eugene van Baal, the store covers an area of over 70m².
Jan-Paul ten Hoopen, director of Breitling Netherlands, says, “With the opening of the Breitling Boutique on Broerstraat, Breitling once again demonstrates its pioneering role within the luxury watch market. Nijmegen is a vibrant top 10 shopping city in the Netherlands and the largest municipality in Gelderland in terms of population. In the Boutique, we showcase a unique and comprehensive watch collection for an inclusive and diverse audience.”
The Breitling Boutique in Nijmegen collaborates with the renowned jeweler Eugene van Baal. The modern-retro store concept seamlessly aligns with the store managed by the fifth-generation Van Baal family. Breitling’s Swiss headquarters encourages such collaborations with strong local luxury retailers. Jan-Paul ten Hoopen adds, “We are proud to play an innovative role here in the Netherlands.” The Boutique features a distinctive modern-retro aesthetic with robust brick walls, neon logos, a Triumph Motorbike, and a steel Library filled with coffee table books. Furthermore, the Boutique includes a watchbar where consumers can immerse themselves in the world of Breitling, showcasing the full collection of Land, Sea, and Air universes. Of course, the Professional collection is also available.
Peter van Baal considers this a great honor. He says, “Breitling has played an important role in our company for almost 40 years. The brand is constantly evolving and leading the way with the concept of the Breitling Boutique. In my opinion, such a partnership will be a must for any retailer active in the luxury segment in the future.”
The new Top Time Deus and Top Time Triumph
In the Boutique, you can admire the latest collaborations with Deus Ex Machina and Triumph Motorcycles. Earlier this year, these collaborations received an impressive upgrade with the addition of the Breitling Manufacture Caliber 01. The new Deus watch is a monochrome variant of the colorful previous models, featuring a black dial and white subdials and tachymeter scale as a contrast. The exquisite engine behind this watch is the Breitling Manufacture Caliber 01, with an open sapphire crystal case and a red Deus logo in the center.
The Top Time Triumph, now a core part of the Breitling collection, also received a high-quality upgrade with the addition of the Breitling Manufacture Caliber 01. The refined movement mechanism is now visible through a new open-case design. Collectors will notice some vintage Breitling references, including a retro logo, mushroom-shaped chronograph pushers, and a “Zorro” dial design. The bowtie motif introduced in the 1960s on the Top Time is subtly integrated using a metal brushing technique that is only visible under certain lighting conditions.