BOTTEGA VENETA Presents THEIR new campaign

“BOTTEGA VENETA was created by a collective of artisans. This is the history, and this is how we approached the campaign: together, with many different ways of seeing.” – Matthieu Blazy

The debut Winter 22 campaign by creative director Matthieu Blazy for BOTTEGA VENETA features the alchemy of a multiplicity of viewpoints: from photographers and cinematographers to models. Here, Blazy’s ‘foundation collection’ begins its journey from backstage, at San Fedele in Milan, moving on to the Horst Festival in Belgium, returning once more to Italy, ending on the southern coast.

The campaign brings Blazy’s notions of craft in motion and quiet power to life in 41 still and moving images shot mainly on film. With its completion spanning weeks rather than days, with photographers and models building relationships and reciprocity along the way, each brings their own experiences, movements and stories to Bottega Veneta’s clothing and accessories.

The cross-generational cast that wore the collection on the catwalk continued to wear it throughout the locations of the campaign. Utilising several young image-makers who had never shot fashion before as well as established photographers and cinematographers from other fields, each brought a fresh and unscripted sense of seeing to the collection.

At once playful and pragmatic, from in-the-moment intimacy to the carefully constructed, there is an exploration of the space between the creation and e capture of a moment together with the alchemical possibilities of collective viewpoints.

“Bottega Veneta is, in essence pragmatic because it is a leather food company. Because it specialises in bags, it is about movement, of going somewhere; there is fundamentally an idea of craft in motion. It is style over fashion in its timelessness. That is part of its quiet power.” -Matthieu Blazy

CREDITS:

FEATURE IMAGE:

PHOTOGRAPHER: SOLENE GUN MODEL: RHENNY ALADE CASTING: ANITA BITTON STYLING: ALASTAIR MCKIMM HAIR: LOUIS GHEWY MAKE UP KARIN WESTERLUND

IMAGE 1:

PHOTOGRAPHER: LOUISE AND MARIA THORNFELDT MODEL: RHENNY ALADE CASTING: ANITA BITTON STYLING: ALASTAIR MCKIMM HAIR: DUFFY MAKE UP: DIANE KENDAL

IMAGE 2:

PHOTOGRAPHER: SOLENE GUN MODEL: MARIACARLA BOSCONO CASTING: ANITA BITTON STYLING: ALASTAIR MCKIMM HAIR: LOUIS GHEWY MAKE UP: KARIN WESTERLUND

IMAGE 4:

PHOTOGRAPHER: SOLENE GUN

MODEL: SILAS DE MAAT CASTING: ANITA BITTON STYLING: ALASTAIR MCKIMM HAIR: LOUIS GHEWY MAKE UP: KARIN WESTERLUND

IMAGE 5:

PHOTOGRAPHER: SOLENE GUN MODEL: CHU WONG CASTING: ANITA BITTON STYLING: ALASTAIR MCKIMM HAIR: LOUIS GHEWY MAKE UP: KARIN WESTERLUND

IMAGE 6:

PHOTOGRAPHER: SANDER MUYLAERT STYLING: ALASTAIR MCKIMM

IMAGE 7:

PHOTOGRAPHER: SANDER MUYLAERT MODEL: IZABELLE DANTAS CASTING: ANITA BITTON STYLING: ALASTAIR MCKIMM HAIR: DUFFY MAKE UP: DIANE KENDAL

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