BOTTEGA VENETA RELEASES PLAYFUL 2024 SUMMER CAMPAIGN
Matthieu Blazy’s Summer 24 collection embraces the physical and personal journey.
With influences drawn from all over the world, the collection expands from the Italian trilogy to a global sweep of references and inspirations – both natural and humanmade. From commuter tailoring to knitted swimwear, from fringed coats to pom-pom dresses, the collection celebrates the pleasure of dressing up – of being whoever and whatever you would like to be – and of travelling in the imagination as much as in the world.
The SS24 campaign distils this spirit of discovery and adventure. Shot at playground locations across Tokyo by Magnum photographer Alec Soth, the campaign exudes energy, imagination, and play.
“An Odyssey: a journey that is both free and hopeful. Playgrounds are spaces of freedom, joy, experimentation, and discovery. They’re places where you can invent your own adventures, take risks, experience yourself in different ways.”– Matthieu Blazy
“When I encounter Matthieu’s work, I am in two worlds simultaneously. One is profoundly physical – a world of craftsmanship that engages all of the senses – and the other is the stuff of dreams. My guiding approach to the campaign was playfulness. The playgrounds felt like a metaphor for Matthieu’s whimsical imagination. I wanted to bring the same spirit of colorful serendipity to my pictures.”– Alec Soth