BOSS X AJBXNG
“Never let success get to your head, or failure to your heart” – Anthony Joshua
This Fall/Winter season, BOSS builds on its strong partnership with boxer Anthony Joshua to launch an exclusive, co-created capsule collection of easy-wear pieces.
Presented in an elevated shade of midnight with highlights of gold, the BOSS x AJBXNG capsule collection presents ten pieces in a seamless combination of thebrand’s signature elegance and Joshua’s desire to include “the color that representsa win.”
T-shirts, sweatshirts, jersey pants, knits, and a hooded jacket make up the capsule, each featuring a curved interpretation of the iconic BOSS logo in gold, either as a signature detail, or in oversized form across the chest or upper back. The T-shirts and sweatshirts are offered in an easy, relaxed fit, while the knitwear pieces and jersey pants are cut closer to the body to create a streamlined silhouette.
Every piece includes a woven label featuring motivational words from the boxer:“One more hour, one more day. Never let success get to your head, or failure to yourheart.” Joshua also repeats these quotes in a campaign film showing the story behind the collection, shot in London earlier this year.
“The subtlety is what I like about BOSS,” Joshua says. “The navy and the gold, I thinkit’s a great combination. It’s deep, it’s rich, and the navy gives it an elegant feel.”