For the third time, BOSS will be the title sponsor of the BOSS OPEN at the Tennis Club Weissenhof in Stuttgart. BOSS branding will be prominently displayed around the Tennis Club Weissenhof. Brand ambassador Matteo Berrettini will take to the ATP tournament’s grass courts this year, dressed in tennis kits from BOSS, and play alongside fellow tennis stars Alexander Zverev, Frances Tiafoe, Jan-Lennard Struff, Ben Shelton, Christopher Eubanks, Andy Murray, and more.

“The BOSS OPEN is one of my personal highlights on the tennis calendar, so I’m very happy to return this year, play some great tennis, experience the positive atmosphere, and enjoy the wonderful crowd in Stuttgart. I’m ready to deliver my best and hopefully win the title again,” says Matteo Berrettini who took the men’s singles title at the BOSS OPEN 2022.

Tennis fans will be able to shop the BOSS x Matteo Berrettini capsule in the BOSS pop-up store during the event. This inspiring retail space – designed with a striking exterior that resembles a sports holdall – will also sell womenswear pieces and an exclusive merchandise collection, complementary performance, athleisure and ready-to-wear pieces, and BOSS Fragrances.

Between matches, attendees can enjoy the BOSS-branded entertainment area, featuring the BOSS Bar, a DJ, a claw-machine game, and a photo booth. At the space’s personalization station, visitors can have a BOSS T-shirt or tote bag customized, providing a stylish memento of the event.

“Sport possesses an undisputed emotional power. There is always something there that people can relate to – whether it’s the practice they do, a team, event or athlete they follow – there is a reason to connect and a feeling that ignites with it. Our presence in sport is a fundamental part of the mix that forms the BOSS cultural positioning. Tennis is a focus sport supporting our 24/7 lifestyle brand offering. We are proud to be entering the third year of partnership with the BOSS OPEN. It is a truly special tournament providing an opportunity to engage our fans and to expand our audience as we activate across the BOSS brand touchpoints. Whether via our storytelling, product drops, pop-up experiences, or personalized communications, we will share the energy and excitement of this event to inspire our consumers to take BOSS further into their lifestyle – from how they might BOSS their ‘fit every day, to how they can be their own BOSS on the path they follow in life. And of course, we look forward to some great tennis as we welcome an impressive athlete lineup – it was a highlight for the BOSS OPEN to be the place where Frances Tiafoe made history by winning the title last year, and we are sure that this year there will be more magic moments made on court!” says Nadia Kokni, SVP of Global Marketing and Brand Communications at HUGO BOSS.

The BOSS OPEN will take place from Saturday, June 8 until Sunday, June 16, 2024. The BOSS x Matteo Berrettini capsule will be available online and in selected BOSS stores worldwide from June 12, 2024. Prices range from €50 for a cap and €199,95 for a hoodie.