BOSS revealed their new Spring 2021 collection
BOSS revealed an uplifting, colorful and relaxed Spring 21 collection with an outdoor show at the Palazzo del Senato in Milan. Staged before a limited number of guests, the runway show was augmented by a multi-platform global livestream, and a simultaneous live event in China.
The Palazzo del Senato holds particular significance for the brand, as the first-ever BOSS Womenswear show was held here exactly 20 years ago. This return, two decades on, was an opportunity to celebrate the enduring confidence, elegance, and strength of the BOSS woman, as she moves together with the BOSS man into a whole new era.
The tree-lined Spring 21 runway, set amid the columns of the open-air courtyard, brought architecture and nature into perfect alignment. Every tree from the show space will now be donated to the city of Milan, and cared for by BOSS for two years.
Guests including Suki Waterhouse, Olivia Palermo and Johannes Huebl, Maria Pedraza (Élite), Caro Daur and Louis Hofmann (Dark)attended the show in person, while TikTok stars Bryanboy and Nic Kaufmann created content to support the TikTok livestream – a first for a German fashion brand. Walking the runway this season, models included Irina Shayk, Adut Akech, Felice Norordhoff, Mica Arganaraz, Nico Potur, Alpha Dia, Leon Dame and Jonas Gloer.