BOSS MIAMI FASHION SHOW PRESENTS TAILORED CONTRASTS AND SHEER FLUIDITY
Turning to the past to step boldly into the future was just one of the underlying themes in an overall modern reinvention of traditional tailoring as presented at the BOSS fashion show in Miami on March 15. The new Spring/Summer 2023 collection was unveiled before a group of more than 500 guests, followed by an afterparty at the Herald Plaza.
Drawing inspiration in part from the city where the show was held, the Spring/Summer BOSS collection explored the underlying duality and creative enigma that lives between the abstract notion of opposing states. This concept was then applied to the brand’s renowned roots in men’s tailoring by incorporating sheer fabrics and a structured yet sublime sense of allure. The overall assortment presented a sleek and sophisticated idea of what it means to become and embrace the spirit of self-determined individuality in an ever-changing world.
“The BOSS Spring/Summer 2023 collection is a fluid revisitation of the brand’s heritage tailoring while offering a ‘see now, buy now’ approach to key pieces,” said Marco Falcioni, SVP of Creative Direction at HUGO BOSS. “One of the underlying motifs that inspired the collection is the exquisite tension that lies between contrasting elements, such as solid and fluid states; land and sea; opaque and transparent; past and present. This powerful juxtaposition serves as the cornerstone of a new exploration in prints, tones, and textures, opening the door to a world that invites a creative, visual dialogue. It is a sartorial reflection in looking back to move boldly forward into the future and embody the spirit of a true BOSS.”
Building on this idea of progress and innovation, the new collections showcased a lightweight, crinkled approach to materials, made up of a mix of buttery silks and smooth nylons that are pressed and enriched with a layer of color. Stronghold pillars of tailoring, such as the suit, shirting, and the trench coat, alongside the use of specific fabrics and prints including stripes and pinstripes, are forthrightly reinvigorated in new directions with fresh hues. While the brand’s signature tones of black, white, and camel are still present, the collection explores warm, muted colors in the form of sun-faded, powdery hues that mimic Miami’s Art-Deco architecture. It also contains vivid elements meant to draw out an understated air of desire through the use of sheer materials, and the sophisticated implementation of well-placed cut-outs.
Given the above notion of transparency, the overall set design had a modern, aquatic theme, to give the impression that the entire venue was surrounded by walls of water. Models were made to look as if they were actually walking on water.
All-star celebrities and athletes such as Naomi Campbell, Pamela Anderson, Law Roach, Khaby Lame, DJ Khaled, Alica Schmidt, and Yusra Mardini walked in the liquid-inspired show, as did Gottmik, and Violet Chachki. Meanwhile, front row attendees featured a range of talents from across the creative spectrum, including brand favorites Maluma, Demi Lovato, Bella Thorne, and Stefflon Don. The runway presentation was then followed by an on-site afterparty where invitees and special guests danced the night away with a live set by DJ Nasty and DJ Danny Daze.
The latest collection is now available online at boss.com and in-store at BOSS retail points around the globe.