BOSS LAUNCHES NEW PERFECT MOMENT COLLABORATION AT THE HAHNENKAMM RACES  

BOSS returned to the slopes as Presenting Partner of the Hahnenkamm Races in Kitzbühel, Austria, from January 16 – 22, 2023. This marked the second year of a four-year partnership between the premium German fashion brand and the legendary ski event.

Boss x Perfect Moment Capsule Collection

The BOSS x Perfect Moment capsule collection sees the casual, athleisure-driven aesthetic of BOSS united with Perfect Moment’s renowned expertise in performance sportswear. The two brands’ shared values of quality, fit and innovation come together in women’s, men’s and gender-neutral styles that deliver eye-catching looks both on and off the slopes.

HAHNENKAMM RACES 2023

The Hahnenkamm weekend also served as a celebration of the launch of an exclusive collaboration between BOSS and skiwear brand Perfect Moment.

On Friday evening, international press, influencers and VIPs joined the brand to celebrate the launch with an exclusive après-ski event at the BOSS Chalet. The venue, customized with bold BOSS x Perfect Moment branding, played host to a cocktail reception followed by dinner, DJ sets, live music and a dance show. 

To discover the Boss x Perfect Moment collection, please visit our article.

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