BORN IN OASI ZEGNA: THE OUTDOOR COLLECTION
Captured in the landscape of Oasi Zegna —the home of our values — the new Outdoor Collection continues ZEGNA’s vision to meld our heritage of fine fabrics and uncompromising luxury with the demands of the great outdoors. The expansive free
–access natural territory was first established in 1910 as a consequence of our founder’s green approach – resulting in a vast environmental restoration project that created a sustainable interdependence to preserve biodiversity and community.
Based on pillars of performance, technicality and modernity, the Collection adapts the ethos of versatility behind ZEGNA’s signature Luxury Leisurewear wardrobe to withstand the rigours presented by the great outdoors. Crafted from a host of technical textiles and imbued with practical details for ease, the Collection promises uncompromising functionality for both the modern explorer and everyday cool-weather wear. New ergonomic and reengineered fits are combined with innovative textiles and construction methods. The collection encompasses a full wardrobe that includes outwear, knitwear, jersey underpinnings, technical sweaters and trousers: making it a complete solution for outdoor living.
As an ode to our heritage, the Outdoor Collection is hallmarked throughout with the ZEGNA 232 Road Brand Mark. The double-stripe Vicuña-coloured graphic representation is inspired by a 26km road paved in the 1930s that connects Oasi Zegna to local communities. Paying tribute to the values and ideas that have defined the brand for over 110 years, the bold Brand Mark represents both our past and future and is perfectly suited to a Collection with dynamism at its heart.
Consolidating its focus on active lifestyles, the collection is finessed with accessories crafted in partnership with some of the most esteemed names in the fields of sport and performance: La Sportiva, Garmin, zai, TSL, Sigg and KASK.
ZEGNA and La Sportiva have developed the TX Top GTX Boots, which have water-repellent mesh uppers set on a durable Vibram sole, making them ideal for mountaineering and traversing off-road trails. We turned to the innovative GPS technology of Garmin for the Venu® 2 Plus Smartwatch, which is hallmarked with the ZEGNA 232 Road Brand Mark and programmed with health, payment and safety features — indispensable on the ski slopes. With TSL we have created ergonomic Ski Poles with a convenient folding system and the Symbioz Hyperflex Original 2 snowshoes, which is engineered for an absolute comfort of walk, superior grip and shock absorbance. Our partnership with zai results in high-performance Skis crafted with PowerRail technology, while Swiss label Sigg’s time-honoured expertise meets ZEGNA’s refined style in an aluminium water bottle finished with our ZEGNA 232 Road Brand Mark. Lastly, our collaboration with KASK results in the matte Piuma Ski Helmet, which is signed off with the ZEGNA 232 Road Brand Mark, then finished with an anti-fog double-lens visor and leather chin strap.
The collection will be available from October 27th in Zegna’s international retail network, on Zegna.com and at selected wholesalers.