IWC Schaffhausen announces a new partnership with Boom Supersonic, the company building the world’s fastest and most sustainable supersonic airliner. The collaboration is founded on both companies’ special relationship with time, their commitment to engineering excellence, and their dedication to incorporating sustainability across the entire supply chain. Within the scope of the partnership, IWC and Boom plan to share best practices to advance sustainable practices in their respective industries.

Founded in 2014 in Denver, Boom Supersonic aims to redefine commercial air travel by bringing sustainable, supersonic lights to the sky. The company’s supersonic airliner, Overture, will be net-zero carbon and capable of flying on 100% sustainable aviation fuels (SAF) at twice the speed of today’s fastest passenger jets. Boom is aiming to roll out Overture in 2025, fly in 2026 and carry passengers by 2029.

IWC Schaffhausen was founded in 1868 by the American watchmaker Florentine Ariosto Jones. Combining traditional Swiss craftsmanship with modern industrial technology from his homeland, he established the first centralized watch production in Switzerland. Today, IWC specializes in ingenious and easy-to-use complications like chronographs and calendars. The company has also acquired unique expertise in the field of advanced materials.

“Since engineering our first pilot’s watch in the 1930s, a passion for aviation has run like a common thread through the history of our brand. We have always worked with pioneers and supported them on their mission to conquer the skies. Driven by our shared commitment to engineering excellence and sustainability, we are proud to be joining forces with Boom Supersonic,” explains Franziska Gsell, CMO of IWC Schaffhausen.

The partnership between Boom and IWC builds on three key pillars which are intrinsic to both companies. A special relationship with time, a commitment to engineering excellence and a dedication to incorporating sustainability across the entire supply chain.

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