Breaking with tradition, daring to step off the beaten path, exploring new territories: this is the essence of a CHANEL fragrance. Embodying this avant-garde philosophy, BLEU DE CHANEL opened up a new olfactory path, looking beyond the status quo to create the color of a new, urban and modern horizon characterized by the unique accent of an aromatic-woody scent. Since it launched in 2010, BLEU DE CHANEL Eau de Toilette has become the emblem of a new form of masculinity that refuses to be bound by conventions. The fragrance of a man who disregards pretense and is not afraid to show the sensitive side that lies beneath his strong character.