Birkernstock, the global purpose brand and inventor of the footbed, announces the opening of its first-ever regional office in the Benelux. Located in the heart of Amsterdam, the combined office and showroom space in the Sarphatistraat will serve as a hub for Birkenstock to further strengthen its presence and commercial expansion in the region and to engage in meaningful conversations with local stakeholders and protagonists of Amsterdam’s renowned creative and business community. After having served the Dutch market through a distributor for almost 40 years, Birkenstock has started to serve its customers in the Netherlands directly for the first time in the long and rich history of the company.