BIMBA Y LOLA goes for gold in new spring/summer 2023 campaign
The nineties are back and BIMBA Y LOLA totally understands this trend. In the new campaign directed by photographer Grants James-Thomas, BIMBA Y LOLA participates in typical 90s action sports, with the new POCKET BAG as the main prize.
Long nights, Polaroids and new (offline) collections are central to BIMBA Y LOLA this summer, and to celebrate the start of this endless summer, photographer Grants James-Thomas and creative director Ashley Munns have brought their love of outdoor California to life in this campaign. Think beaches, swimming pools and skate parks, BIMBA Y LOLA can be worn anywhere and that’s exactly the point.
The POCKET BAG comes in multiple colors, from classic black to neon yellow and has a matching strap. The smaller version comes with a half chainlink strap and the larger version with a thicker strap. In addition to being very contemporary, the POCKET BAG is also handy, because the various compartments prevent you from losing your belongings so quickly and your bag is well organized.