BIMBA Y LOLA gets into the festive mood with the “LOVE, ALWAYS” campaign, a celebration of friendship, music, dance, joy, and freedom. The video features international rising star Nathy Peluso – singer, songwriter, and performer – and dancers from the Ballet National de Marseille. Directed and choreographed by (LA)HORDE – an art collective founded by Marine Brutti, Jonathan Debrouwer, and Arthur Harel –,  also counts with the renowned Director of Photography André Chemetoff.

Right before the end of a holiday family dinner, the protagonist cheekily escapes her home to meet a group of friends that await outside to enjoy a night full of fireworks, light, and rhythm as they dance to Snap!’s iconic anthem of the ‘90s “Rhythm is a Dancer”. A get-together of diverse people united by their love and respect for each other, music, movement, and celebration.

The “LOVE, ALWAYS” campaign introduces one of the key items of the upcoming year: the Chimo logo bag. Centered around BIMBA Y LOLA’s iconic circular logo, this new volume is available in a wide range of colors like purple, black, or white, as well as bold prints in acid green and orange. Made in materials like leather and laminated fabric, and ranging from small to large, the Chimo bag also features a fun take on the logo: a metallic piece in contrasting colors.

Free and fun. Fresh and vital. The campaign reflects the BIMBA Y LOLA attitude and the brand’s core values: we are a creative collective spreading art and culture through fashion. And love. Love, always.