BEYOND THE BOUNDARIES: NEW BOSS LEGENDS CAPSULE CELEBRATES BRUCE LEE
This season, BOSS will unveil a gender-neutral capsule to celebrate the boundary-breaking talent of martial artist Bruce Lee. Inspired by Lee’s pioneering spirit, the new collection demonstrates the power of conviction, courage, and being your own BOSS.
A true icon, Bruce Lee revolutionized martial arts with his unique hybrid philosophy, Jeet Kune Do. He was one of the most influential pop-culture figures of the 20th century, recognized for bridging the gap between East and West. He transcended the idea of having a single purpose or goal, instead becoming everything that he put his mind to – a teacher, martial artist, director, and movie star.
Laid-back but impactful, the bold collection includes T-shirts and a hoodie with photographic prints of Lee showcasing his signature, intuitive moves. This offering is complemented by a baseball cap featuring 3D embroidery of the calligraphy details that feature throughout the capsule. The traditional characters spell out the martial artist’s popular stage name, “Lee Little Dragon”.
The new capsule is the latest instalment in the BOSS Legends series, which celebrates iconic, trailblazing personalities. By renouncing the typical fixed styles and systems of martial arts, Bruce Lee advocated self-belief and the art of following your own flow. These values cement his status as a veritable BOSS Legend.