BEN GORHAM AND AMELIA GRAY CELEBRATE THEIR COLLABORATION DURING PFW
2014 marked the year Byredo introduced the Mojave Ghost scent, inspired by the raw beauty and untamed scenery of the Mojave Desert. Now, a decade later, a new narrative of Mojave Ghost comes to life. Seen through the lens of Harley Weir, Amelia Gray brings a fresh perspective as the face of Mojave Ghost 2024, embarking on a continued dialogue that explores the fragrance from myriad angles.
To celebrate the collaboration’s launch, Ben Gorham, founder and creative director, along with campaign face Amelia Gray, co-hosted a cocktail party at Byredo’s Rue Saint-Honoré flagship store, followed by an intimate dinner at Hôtel de Crillon.
Among the attendees were Cher, Serena Williams, Lisa Rinna, Precious Lee, Rosie Huntington-Whiteley, Nicole Parker, Rola, Tina Kunakey, Amina Muaddi, Giorgia Tordini, Gilda Ambrioso, Gaia Repossi, Paloma Elsesser, Aweng Chuol, Lucia Pica, Laure Hérard-Dubreuil, Ikram Abdi, Hari Nef, Alex Consani, Ami & Aya, Elizabeth & Victoria Lejonhjärta, Maya Stepper, Leomie Anderson, Zoe Adjani, Arthur Kar, Joshua Woods, Rafael Pavarotti, David & Isabela Grutman, and Laurie Lynn Stark, among other guests.