2014 marked the year Byredo introduced the Mojave Ghost scent, inspired by the raw beauty and untamed scenery of the Mojave Desert. Now, a decade later, a new narrative of Mojave Ghost comes to life. Seen through the lens of Harley Weir, Amelia Gray brings a fresh perspective as the face of Mojave Ghost 2024, embarking on a continued dialogue that explores the fragrance from myriad angles.

To celebrate the collaboration’s launch, Ben Gorham, founder and creative director, along with campaign face Amelia Gray, co-hosted a cocktail party at Byredo’s Rue Saint-Honoré flagship store, followed by an intimate dinner at Hôtel de Crillon.

Among the attendees were Cher, Serena Williams, Lisa Rinna, Precious Lee, Rosie Huntington-Whiteley, Nicole Parker, Rola, Tina Kunakey, Amina Muaddi, Giorgia Tordini, Gilda Ambrioso, Gaia Repossi, Paloma Elsesser, Aweng Chuol, Lucia Pica, Laure Hérard-Dubreuil, Ikram Abdi, Hari Nef, Alex Consani, Ami & Aya, Elizabeth & Victoria Lejonhjärta, Maya Stepper, Leomie Anderson, Zoe Adjani, Arthur Kar, Joshua Woods, Rafael Pavarotti, David & Isabela Grutman, and Laurie Lynn Stark, among other guests.