BELLA X ABOUT YOU: THE ONLINE FASHION STORE AND THE SUPERMODEL LAUNCH THEIR SECOND COLLECTION WITH A THROWBACK TO THE 2000S
ABOUT YOU and international fashion icon and entrepreneur Bella Hadid will present their second joint collection. The Spring/Summer 2023 collection, inspired by Bella’s personal style and passion for fashion design, is even more personal and brings Bella’s supermodel wardrobe to the closets of her fans and followers.
After the huge success of the first Bella x ABOUT YOU Capsule Collection, the Spring/Summer 2023 collection takes Bella Hadid’s signature 2000s look to the next level. During the creative process, the online fashion retailer and the supermodel explored different facets of her character, fashion preferences, role models, and her favorite noughties’ vintage designer collections, using them as a starting point for the three overarching design concepts: ‘Courtcore Realness’, ‘The Simple Life’, and ‘Stunt Girl Night Out’.
‘Courtcore Realness’ stems from Bella’s passion for tennis and is based on the outfits of tennis legends on the Wimbledon courts in the 90s and 2000s. Crisp white shapes and colors meet minimalist details and deliver sporty looks, such as loosely knitted hoodies for cool spring days and summer nights, simple jersey tops with high waists, and oversized sports pants.
‘The Simple Life’ has a romantic touch and refers to Bella’s dreamy and playful side: classic check and woven fabrics in pink and cream white evoke the noughties while also serving as a small throwback to Bella Hadid’s childhood. Special details such as small angel wings, butterfly prints, ruffles, and lace details enhance the items’ lovely appearance.
A conscious contrast is formed by the third design theme: ‘Stunt Girl Night Out’, which is sexy and rebellious. Leather racing jackets and cool mini-skirts create outfits like those in the famous movie ‘Kill Bill’, paying tribute to the stuntwomen of the 90s and 2000s. Acid-washed jeans, low-cut pants with oversized metal belts, and fiery red accents exude sexiness and adventure. Sporty striped prints reflect the motorcross trend of the noughties and add real vintage vibes to the collection.
“We are happy and excited to work with Bella again and design a second collection with her exceptional eye and sense of fashion trends that completely reflects the zeitgeist. Her iconic Y2K style provides valuable recognition of the new items and gives every wardrobe that special Bella atmosphere, which can be seen in all her looks,” emphasizes Sofia Hagemeier, Head of Exclusive Cooperations at ABOUT YOU.