Bell & Ross, the luxury watch company and ultimate reference for professional aviation timepieces, goes back to its origins in high-performance military instruments with a new interpretation of its iconic watch, the BR 03-92 HUD. Its Instruments collection is directly inspired by the aeronautical essential navigation tools of aircraft cockpits, and highlights Bell & Ross’ four fundamental requirements: legibility, functionality, precision and water-resistance.  Fully in line with this collection, the new BR03-92 HUD gets inspiration from the avionics displays of fighter jets equipped with the most cutting-edge technologies. 


In 2005, the BR 01 was inspired by the cockpit clocks of 1970s airplanes. This iconic watch was designed using high-tech materials and complicationsreflecting the finest watchmaking craftsmanship. 

Pushing its expertise to explore aeronautical navigation instruments further, Bell & Ross develops and innovate year after year with a collection of exclusive watches.  All of these models make up the instrument panel of an aircraft and offer both a completely new way of reading time and an uncompromising legibility – an absolute necessity for a professional use. It all started in 2010 with the BR 01 RADAR, followed by other singular references like the BR01 TURN COORDINATOR or BR 01 HEADING INDICATOR. In 2020, as part of its continuing quest for innovation and performance, the watchmakers at Bell & Ross turned their attention on the Head Up Display.  This new introduction completes this Flight Instruments family.


The Head UDisplay – also known as HUD – is a transparent glass screen that displays all information that are essential to fulfill a mission, in the pilot's visual field. For optimal effectiveness, its primary function is to keep the pilot focused on his target ahead without having to take the eyes off his line of sight.  Considered as both technological and safety equipment, the HUD takes on the augmented reality concept. With HUDs displaying digital data onto the windshield, pilots can be alerted about everything from the horizon line, altitude or speed to navigation aids such as the flight path vector – indicating the direction the jet is taking. As a result, this high-performance tool puts the emphasis on legibility and will guide the way day and night. In case of low visibility for instance or no matter the conditions, the screen will adjust in brightness and contrast to optimize the ambient lighting. Although it was originally used in the military field since the 1950’s, the HUD is now also frequently exploited in civil aviation and automobile industry. The military world has always been a pioneer in numerous fields. It has created an unquestionable expertise in the field of avant-garde technology and its innovations have had various applications in civilian life, such as the Internet, GPS or even the first business jet aircrafts.