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In conversation with Esther & Stephanie founders of SOAP
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In conversation with Esther & Stephanie founders of SOAP

Beauty Esther Meijer-Litjens and Stephanie Litjens are the founders and faces of the highly successful SOAP. With a clear goal and beautiful and inspiring entrepreneurial story, they have become a phenomenon in the tech beauty industry in 15 years.     They opened the first SOAP treatment store in Amsterdam 15 years ago: the very first city spa in the Netherlands. The SOAP treatment stores can now also be found in The Hague, Rotterdam, Eindhoven, Utrecht and Haarlem. After 15 years, innovation and further development in the beauty tech industry are still the biggest and main drivers for the SOAP Founders.    We had a delight speaking with them.       You are the two brains behind the very successful and multifaceted SOAP, how did it all start?    After many trips to New York in the early 2000’s, we realized that the beauty salon industry could be taken to a much higher level in the Netherlands, that’s when we decided to start SOAP. Here, many beauticians still worked from home, while in New York they had luxurious city spas, nail and beauty salons on every corner of the street where people could easily walk in without an appointment. This was completely unknown in the Netherlands, even though it is a very nice concept for both the client and entrepreneur. We combined these two concepts and opened the first city spa in the Netherlands in the center of Amsterdam. Not only did we decide to open a city spa where clients could walk in without an appointment seven days a week from 9 AM  to 9 PM, we also found it very important that the salon would offer accessible prices for high-quality and innovative treatments, and the best beauty products while being served by top-trained specialists.     Could you tell us a little more about SOAP Treatment Store, Doctors At SOAP, and PRESCRIPTION by SOAP?   We started our core business with one SOAP Treatment Store, which consisted of a new beauty salon concept in 2005. After opening the store, we quickly noticed that our concept was a huge success, so we decided to open a second SOAP store in Amsterdam not long after that. Nowadays, we have a total of seven stores in big cities throughout the Netherlands.    Although medical cosmetic treatments were still a bit of a taboo in 2013, we still decided to add Doctors At SOAP to our services. These are cosmetic clinics that provide medical cosmetic treatments that are accessible for everyone with long opening hours, affordable prices, and free consultations. We offer our own no trace face® techniques for the injectable treatments performed by top cosmetic doctors. Clients will never look as if he or she has had a cosmetic treatment. The goal is to make someone look younger, fresh and more rested. Since last year, we are striving to revolutionize the entire beauty industry with PRESCRIPTION. It’s a revolutionary mix & match concept to treat your skin with those active ingredients that will solve any skin concern and will reach any skin goal. Based on a SMART BEAUTY QUIZ, you will get a personalized prescription which ingredients to use and in which dosage. It’s hyperpersonalized beauty based on our knowledge, experience, our enormous amount of data and on science based ingredients and vegan products.       You created SOAP 15 years ago, do you think your newest concept PRESCRIPTION is the biggest challenge you have had so far?    Absolutely! We aim for the world now. What a challenge that is. And how we look forward to this. It’s our mission that every consumer can make smart beauty choices. To use exactly those products that will really work for that skin type and skin condition. No more shop shelf paralyzing but personalized advice with ingredients to mix & match with our vegan cream or vegan cleanser. At a very affordable price.    PRESCRIPTION is also used by the professional skin therapist. They not only use our products but we also share all our business knowledge. We do this completely online with  24/7 access to online education & business support. It’s our mission here to make every beauty salon very smart: in treatments and in business. By this way, the owner is independant and can make a very good living out of the business.     PRESCRIPTION uses artificial intelligence (AI) to create personalized skin treatments, how does it work exactly?   The AI technology is incorporated in the smart beauty quiz with our online smart skin expert Aida and researches the skin goals and skin concerns of the consumer. The client can complete this at home and then receive a personalized treatment plan with advice on which products to use to achieve the desired goals. A part of PRESCRIPTION is also the Smart Salon Quiz, which is taken in the salon itself with the client. This is an intelligent quiz that allows the beautician to get an insight into what facial and ingredients your skin exactly needs within a few minutes. With this AI technology, it is possible for beauty therapists and skin therapists to offer tailor-made treatments to their clients.      PRESCRIPTION treatments can be done at home, how do these differ from the treatments you offer in your stores?     The home products are exactly the same as the salon products. The only difference is the intensity of the active ingredients. The salon products are higher in intensity and can really only be used by educated skin therapists. The home products are also quite high and need to be applied according to your prescription.      What are the problems you noticed in the current beauty industry that made you come up with PRESCRIPTION?   Over the past fifteen years, we came across quite a few aspects in the beauty industry where we thought; this can be done differently and way better. For example, the starting orders for salons are extremely high and you are immediately contractually bound to follow-up orders. It is really expensive for salons to start working with a new supplier and to change supplier due to the fact that they have to buy all the products of a line and follow the associated training. We noticed that because of this, salons continued to offer outdated treatments and could not create personalized services for each client, while the latter has become a serious trend in recent years. With PRESCRIPTION we are trying to overcome this problem and meet these consumer needs by making personalized treatments easily accessible for both the salons and the consumers and by making salons more professional.      How do you plan to revolutionize the beauty industry? And what major shifts do you hope to make with PRESCRIPTION?   We really hope to shift the entire industry towards a more technological future. With PRESCRIPTION we are making beauty salons more professional and are helping the education and onboarding processes for all the beauty therapists around the world. Developing them into true business-oriented salons and offering the clients personalized treatments really is what the future of beauty will look like.      You are two power-women in a field that still caters to women mostly, do you think your shift to beauty technology will influence the general image of beauty salons and of skincare?   That is exactly what drives us! The general image can use an upgrade. This profession is not a hobby. It’s a very serious craft and a great support in people's wellbeing. When you have a healthy skin you feel so much better, so much more self assured. That is what a good beauty salon can provide.  Besides that we believe that every beauty salon can be a successful business if you run it smart. We support that every beauty salon owner (indeed mostly women)will also see herself as a serious beauty entrepreneur who not only gives the best hyper personalized treatments but is also a very smart business woman.      What are the goals you want to achieve within the beauty industry; is there an international ambition?   With our 15 years of experience and innovative developments, we want to take the entire worldwide beauty industry to a higher level. We are aiming high and mainly want to focus on the international market and expand with PRESCRIPTION. We are already working hard on this goal. We are currently talking with companies in Germany and even a large innovative beauty-tech company in the United States that we would like to work with. Esther Meijer-Litjens and Stephanie Litjens are the founders and faces of the highly successful SOAP. With a clear goal and beautiful and inspiring entrepreneurial story, they have become a phenomenon in the tech beauty industry in 15 years.     They opened the first SOAP treatment store in Amsterdam 15 years ago: the very first city spa in the Netherlands. The SOAP treatment stores can now also be found in The Hague, Rotterdam, Eindhoven, Utrecht and Haarlem. After 15 years, innovation and further development in the beauty tech industry are still the biggest and main drivers for the SOAP Founders.    We had a delight speaking with them.       You are the two brains behind the very successful and multifaceted SOAP, how did it all start?    After many trips to New York in the early 2000’s, we realized that the beauty salon industry could be taken to a much higher level in the Netherlands, that’s when we decided to start SOAP. Here, many beauticians still worked from home, while in New York they had luxurious city spas, nail and beauty salons on every corner of the street where people could easily walk in without an appointment. This was completely unknown in the Netherlands, even though it is a very nice concept for both the client and entrepreneur. We combined these two concepts and opened the first city spa in the Netherlands in the center of Amsterdam. Not only did we decide to open a city spa where clients could walk in without an appointment seven days a week from 9 AM  to 9 PM, we also found it very important that the salon would offer accessible prices for high-quality and innovative treatments, and the best beauty products while being served by top-trained specialists.     Could you tell us a little more about SOAP Treatment Store, Doctors At SOAP, and PRESCRIPTION by SOAP?   We started our core business with one SOAP Treatment Store, which consisted of a new beauty salon concept in 2005. After opening the store, we quickly noticed that our concept was a huge success, so we decided to open a second SOAP store in Amsterdam not long after that. Nowadays, we have a total of seven stores in big cities throughout the Netherlands.    Although medical cosmetic treatments were still a bit of a taboo in 2013, we still decided to add Doctors At SOAP to our services. These are cosmetic clinics that provide medical cosmetic treatments that are accessible for everyone with long opening hours, affordable prices, and free consultations. We offer our own no trace face® techniques for the injectable treatments performed by top cosmetic doctors. Clients will never look as if he or she has had a cosmetic treatment. The goal is to make someone look younger, fresh and more rested. Since last year, we are striving to revolutionize the entire beauty industry with PRESCRIPTION. It’s a revolutionary mix & match concept to treat your skin with those active ingredients that will solve any skin concern and will reach any skin goal. Based on a SMART BEAUTY QUIZ, you will get a personalized prescription which ingredients to use and in which dosage. It’s hyperpersonalized beauty based on our knowledge, experience, our enormous amount of data and on science based ingredients and vegan products.       You created SOAP 15 years ago, do you think your newest concept PRESCRIPTION is the biggest challenge you have had so far?    Absolutely! We aim for the world now. What a challenge that is. And how we look forward to this. It’s our mission that every consumer can make smart beauty choices. To use exactly those products that will really work for that skin type and skin condition. No more shop shelf paralyzing but personalized advice with ingredients to mix & match with our vegan cream or vegan cleanser. At a very affordable price.    PRESCRIPTION is also used by the professional skin therapist. They not only use our products but we also share all our business knowledge. We do this completely online with  24/7 access to online education & business support. It’s our mission here to make every beauty salon very smart: in treatments and in business. By this way, the owner is independant and can make a very good living out of the business.     PRESCRIPTION uses artificial intelligence (AI) to create personalized skin treatments, how does it work exactly?   The AI technology is incorporated in the smart beauty quiz with our online smart skin expert Aida and researches the skin goals and skin concerns of the consumer. The client can complete this at home and then receive a personalized treatment plan with advice on which products to use to achieve the desired goals. A part of PRESCRIPTION is also the Smart Salon Quiz, which is taken in the salon itself with the client. This is an intelligent quiz that allows the beautician to get an insight into what facial and ingredients your skin exactly needs within a few minutes. With this AI technology, it is possible for beauty therapists and skin therapists to offer tailor-made treatments to their clients.      PRESCRIPTION treatments can be done at home, how do these differ from the treatments you offer in your stores?     The home products are exactly the same as the salon products. The only difference is the intensity of the active ingredients. The salon products are higher in intensity and can really only be used by educated skin therapists. The home products are also quite high and need to be applied according to your prescription.      What are the problems you noticed in the current beauty industry that made you come up with PRESCRIPTION?   Over the past fifteen years, we came across quite a few aspects in the beauty industry where we thought; this can be done differently and way better. For example, the starting orders for salons are extremely high and you are immediately contractually bound to follow-up orders. It is really expensive for salons to start working with a new supplier and to change supplier due to the fact that they have to buy all the products of a line and follow the associated training. We noticed that because of this, salons continued to offer outdated treatments and could not create personalized services for each client, while the latter has become a serious trend in recent years. With PRESCRIPTION we are trying to overcome this problem and meet these consumer needs by making personalized treatments easily accessible for both the salons and the consumers and by making salons more professional.      How do you plan to revolutionize the beauty industry? And what major shifts do you hope to make with PRESCRIPTION?   We really hope to shift the entire industry towards a more technological future. With PRESCRIPTION we are making beauty salons more professional and are helping the education and onboarding processes for all the beauty therapists around the world. Developing them into true business-oriented salons and offering the clients personalized treatments really is what the future of beauty will look like.      You are two power-women in a field that still caters to women mostly, do you think your shift to beauty technology will influence the general image of beauty salons and of skincare?   That is exactly what drives us! The general image can use an upgrade. This profession is not a hobby. It’s a very serious craft and a great support in people's wellbeing. When you have a healthy skin you feel so much better, so much more self assured. That is what a good beauty salon can provide.  Besides that we believe that every beauty salon can be a successful business if you run it smart. We support that every beauty salon owner (indeed mostly women)will also see herself as a serious beauty entrepreneur who not only gives the best hyper personalized treatments but is also a very smart business woman.      What are the goals you want to achieve within the beauty industry; is there an international ambition?   With our 15 years of experience and innovative developments, we want to take the entire worldwide beauty industry to a higher level. We are aiming high and mainly want to focus on the international market and expand with PRESCRIPTION. We are already working hard on this goal. We are currently talking with companies in Germany and even a large innovative beauty-tech company in the United States that we would like to work with.

Harry's is now available in The Netherlands
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Harry's is now available in The Netherlands

Men Launched in the Netherlands via Harrys.com March 2nd.  With the aim to disrupt the category, as the brand that does shaving differently.  Launching with a range of shaving products, face, and accessories. Will be available online to buy over www.harrys.com, with prices starting from 6.00€ RRP      Harry’s was founded to deliver an exceptional grooming experience at a fair price, and they’re expanding to Europe to further that mission and reach as many guys as possible. They always had a vision of bringing Harry’s to guys across the world.     The idea was born out of a bad experience that Andy (Katz-Mayfield, co-founder of Harry’s) had when he was in a store trying to buy razors. After waiting for over 10 minutes for someone to unlock the security case, and spending over $20, it was at that moment he called Jeff (Raider, co-founder) with the idea to start a new shaving brand!  Recognised an opportunity to build a brand that was very different from the leading players: a brand that’s more relatable, more thoughtful, and more real than the outdated and disconnected men’s brands on the market. A brand that would appeal to every man. So they did just that - gathering insights, creating a brand, designing a product, sourcing supply and launched online on DTC in 2013, with a clean and simple web experience that I and many others looked at admiringly back then.       Their success in the US and the speed they’ve managed to penetrate the UK market in particular (across DTC and now retail) has given them confidence that guys in Europe will benefit from access to their products. That’s why they’re launching Harry’s online in NL (as well as in Germany, France and Belgium, too). The Netherlands (and the other EU markets they're launching in) have a large wet shave market and a mature shave category which offers them a great opportunity to continue their strategy of disruption. Through their research, they have learned that the DTC model is adopted quickly.     Visit their Dutch website here: https://www.harrys.com/nl/nl Launched in the Netherlands via Harrys.com March 2nd.  With the aim to disrupt the category, as the brand that does shaving differently.  Launching with a range of shaving products, face, and accessories. Will be available online to buy over www.harrys.com, with prices starting from 6.00€ RRP      Harry’s was founded to deliver an exceptional grooming experience at a fair price, and they’re expanding to Europe to further that mission and reach as many guys as possible. They always had a vision of bringing Harry’s to guys across the world.     The idea was born out of a bad experience that Andy (Katz-Mayfield, co-founder of Harry’s) had when he was in a store trying to buy razors. After waiting for over 10 minutes for someone to unlock the security case, and spending over $20, it was at that moment he called Jeff (Raider, co-founder) with the idea to start a new shaving brand!  Recognised an opportunity to build a brand that was very different from the leading players: a brand that’s more relatable, more thoughtful, and more real than the outdated and disconnected men’s brands on the market. A brand that would appeal to every man. So they did just that - gathering insights, creating a brand, designing a product, sourcing supply and launched online on DTC in 2013, with a clean and simple web experience that I and many others looked at admiringly back then.       Their success in the US and the speed they’ve managed to penetrate the UK market in particular (across DTC and now retail) has given them confidence that guys in Europe will benefit from access to their products. That’s why they’re launching Harry’s online in NL (as well as in Germany, France and Belgium, too). The Netherlands (and the other EU markets they're launching in) have a large wet shave market and a mature shave category which offers them a great opportunity to continue their strategy of disruption. Through their research, they have learned that the DTC model is adopted quickly.     Visit their Dutch website here: https://www.harrys.com/nl/nl

MORPHE OPENS FIRST DUTCH STORE IN AMSTERDAM
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MORPHE OPENS FIRST DUTCH STORE IN AMSTERDAM

Beauty Morphe  opened its first store at the European mainland in the Kalverstraat, Amsterdam back in October but due to covid-19 the store was closed and now it is finally open on appoinment.  In the store you can find worldwide bestsellers, collaborations with influencers and favorite items of celebrities. Visitors can also get advice from Morphe experts and certified Beauty Artists.     You can make an appointment here:  https://eu.morphe.com/pages/shop-in-store-by-appointment/     Mark Spillman, General Manager (EMEA) of Morphe, says: " The opening of our store in Amsterdam is a great historical moment for Morphe. We look forward to establishing our increasingly popular products and bold store concepts in Amsterdam and meeting more and more Morphe fans. Amsterdam is an important pillar for Morphe, given the high student population, the diversity of the city and the high annual visitor numbers, both domestic and from abroad.".     Morphe is known for their extensive range of professional makeup and supplies, including more than 300 brushes and popular palettes. They also regularly collaborate with influential artists, such as Jaclyn Hill and James Charles. Recent talents Morphe has collaborated with are the faces of Morphe sub-brand Morphe 2, TikTok celebrities Charli & Dixi D'Amelio. There has also been collaboration with singer songwriter Madison Beer.     Morphe also includes highly sought after brands such as Beauty Bakerie, PLouise, SUVA Beauty, NABLA, Flutter Lashes, House of Lashes, Lashes in a Box and Marmalade Nails. Recently added brands within the Skincare, Self-Care and Haircare edits include; Banila, Frank Body, Patchology, BYBI Beauty, Grande, Invisibobble and Playa Beauty.      Morphe is distributed online in the U.S., U.K., Canada, Australia and the EU. Consumers can also find the Morphe brand online and in all ULTA stores in the United States, online and in select Sephora stores in Canada and Mexico, online and in select Mecca stores throughout Australia and New Zealand. Morphe’s fam brands will be available in varying countries and Morphe locations. Keep up with Morphe on Instagram, Facebook, Twitter, and TikTok. Morphe  opened its first store at the European mainland in the Kalverstraat, Amsterdam back in October but due to covid-19 the store was closed and now it is finally open on appoinment.  In the store you can find worldwide bestsellers, collaborations with influencers and favorite items of celebrities. Visitors can also get advice from Morphe experts and certified Beauty Artists.     You can make an appointment here:  https://eu.morphe.com/pages/shop-in-store-by-appointment/     Mark Spillman, General Manager (EMEA) of Morphe, says: " The opening of our store in Amsterdam is a great historical moment for Morphe. We look forward to establishing our increasingly popular products and bold store concepts in Amsterdam and meeting more and more Morphe fans. Amsterdam is an important pillar for Morphe, given the high student population, the diversity of the city and the high annual visitor numbers, both domestic and from abroad.".     Morphe is known for their extensive range of professional makeup and supplies, including more than 300 brushes and popular palettes. They also regularly collaborate with influential artists, such as Jaclyn Hill and James Charles. Recent talents Morphe has collaborated with are the faces of Morphe sub-brand Morphe 2, TikTok celebrities Charli & Dixi D'Amelio. There has also been collaboration with singer songwriter Madison Beer.     Morphe also includes highly sought after brands such as Beauty Bakerie, PLouise, SUVA Beauty, NABLA, Flutter Lashes, House of Lashes, Lashes in a Box and Marmalade Nails. Recently added brands within the Skincare, Self-Care and Haircare edits include; Banila, Frank Body, Patchology, BYBI Beauty, Grande, Invisibobble and Playa Beauty.      Morphe is distributed online in the U.S., U.K., Canada, Australia and the EU. Consumers can also find the Morphe brand online and in all ULTA stores in the United States, online and in select Sephora stores in Canada and Mexico, online and in select Mecca stores throughout Australia and New Zealand. Morphe’s fam brands will be available in varying countries and Morphe locations. Keep up with Morphe on Instagram, Facebook, Twitter, and TikTok.

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Rose Hermès
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Rose Hermès

Beauty Following on from Rouge Hermès, the founding gesture of Hermès Beauty, comes Rose Hermès. Composed of eight shades of Rose Hermès Silky Blush, two brushes, a Pommette blush case and three continuation of a narrative composed of all the candid, tender, sensual, fresh, muted, intense and electric pinks the house has created since its origins. rosy lip enhancers, the new Rose Hermès collection of refillable and durable objects opens a new chapter for Hermès Beauty. While Rouge Hermès is colour contained within a distinct line, Rose Hermès is the hue of a sensitive and radiant presence, the subtly nuanced continuation of  a narrative composed of all the candid, tender, sensual, fresh, muted, intense and electric pinks the house has created since its origins. Following on from Rouge Hermès, the founding gesture of Hermès Beauty, comes Rose Hermès. Composed of eight shades of Rose Hermès Silky Blush, two brushes, a Pommette blush case and three continuation of a narrative composed of all the candid, tender, sensual, fresh, muted, intense and electric pinks the house has created since its origins. rosy lip enhancers, the new Rose Hermès collection of refillable and durable objects opens a new chapter for Hermès Beauty. While Rouge Hermès is colour contained within a distinct line, Rose Hermès is the hue of a sensitive and radiant presence, the subtly nuanced continuation of  a narrative composed of all the candid, tender, sensual, fresh, muted, intense and electric pinks the house has created since its origins.

A NEW RITE OF BEAUTY WITH LE NOBILI HAND CREAM COLLECTION
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A NEW RITE OF BEAUTY WITH LE NOBILI HAND CREAM COLLECTION

Beauty The hands, with their softness and brightness, de ne a woman’s beauty, her personality and style. Exposed to external agents, hands require care and attention and Acqua di Parma nourishes them with the delicate touch of Le Nobili Hand Cream Collection.     The new must-have for your beauty routine in your favourite fragrance, you can always carry them with you thanks to their practical and ultra-light packaging. The Velvety Hand Cream is enriched with the re ned notes of Rosa Nobile, the Sublime Hand Cream is scented with the sophisticated notes of Magnolia Nobile and the Luxurious Hand Cream bursts with the lively notes of Peonia Nobile.   This is a daily ritual to repeat at your leisure that will allow you to always have skin as smooth as silk with a simple and quick gesture. This emulsion, characterised by a light texture and by three different scents depending on the fragrance, melts effortlessly on the skin and is absorbed in a few seconds, providing an immediate feeling of comfort. Le Nobili’s Hand Creams keep your hands moisturised for a long time, leaving them smooth, bright and pleasantly scented.     Their powerful formula contains active ingredients such as 100% natural Jojoba Oil with emollient properties, 100% natural and moisturising Hyaluronic Acid and Vitamin E, that helps protecting your hands from environmental stress.     Compact, light and environmentally friendly, the packaging is also very convenient and you can easily keep it in your handbag. In aluminium, an eco- friendly metal, the sophisticated 30ml tube is inspired by the iconic paint tubes of artists. The tube, an essential beauty accessory with a minimalist and modern design, comes in bright Parma yellow with an insert in the signature colour of the fragrance and a golden puncture point cap. The elegant outer packaging, in ne FSC-certi ed paper, is characterised by essential lines, trademark Parma yellow and the colour of the fragrance. The hands, with their softness and brightness, de ne a woman’s beauty, her personality and style. Exposed to external agents, hands require care and attention and Acqua di Parma nourishes them with the delicate touch of Le Nobili Hand Cream Collection.     The new must-have for your beauty routine in your favourite fragrance, you can always carry them with you thanks to their practical and ultra-light packaging. The Velvety Hand Cream is enriched with the re ned notes of Rosa Nobile, the Sublime Hand Cream is scented with the sophisticated notes of Magnolia Nobile and the Luxurious Hand Cream bursts with the lively notes of Peonia Nobile.   This is a daily ritual to repeat at your leisure that will allow you to always have skin as smooth as silk with a simple and quick gesture. This emulsion, characterised by a light texture and by three different scents depending on the fragrance, melts effortlessly on the skin and is absorbed in a few seconds, providing an immediate feeling of comfort. Le Nobili’s Hand Creams keep your hands moisturised for a long time, leaving them smooth, bright and pleasantly scented.     Their powerful formula contains active ingredients such as 100% natural Jojoba Oil with emollient properties, 100% natural and moisturising Hyaluronic Acid and Vitamin E, that helps protecting your hands from environmental stress.     Compact, light and environmentally friendly, the packaging is also very convenient and you can easily keep it in your handbag. In aluminium, an eco- friendly metal, the sophisticated 30ml tube is inspired by the iconic paint tubes of artists. The tube, an essential beauty accessory with a minimalist and modern design, comes in bright Parma yellow with an insert in the signature colour of the fragrance and a golden puncture point cap. The elegant outer packaging, in ne FSC-certi ed paper, is characterised by essential lines, trademark Parma yellow and the colour of the fragrance.

SADIE SINK  IS THE FACE OF GIVENCHY BEAUTY "LE ROUGE DEEP VELVET"
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SADIE SINK IS THE FACE OF GIVENCHY BEAUTY "LE ROUGE DEEP VELVET"

Beauty She’s a young woman of her time. A unique, assertive, astounding actress. A rising star of cinema, whose beauty is far from classic. In short, she is the embodiment of the new generation of Givenchy women... On the occasion of a striking digital campaign, Sadie Sink celebrates the House’s boldest lipstick: Le Rouge Deep Velvet.     She began her career on Broadway as the title role in the revival of Annie in 2013. She then went on to appear opposite Helen Mirren in the Tony-nominated The Audience, directed by Stephen Daldry in 2017. Sadie joined the cast of the critically acclaimed Net ix hit series Stranger Things, where she stars as “Max,” a girl who moves to Hawkins with a complicated history and a suspicious streak, alongside the Emmy-nominated cast. She was also seen in the Lionsgate lm The Glass Castle, based on the Jeannette Walls bestselling novel. Sadie portrayed a young Lori alongside Naomi Watts and Woody Harrelson. She was most recently seen in the lm Eli, a horror lm from Net ix, and next be seen in Net ix’s Fear Street 2, as well as in the fourth, eagerly awaited, season of Stranger Things.     Le Rouge Deep Velvet, a concentrate of edgy style, provides intense, amazingly matte colour from the very rst stroke. Its rich, velvety texture glides on lips, covering them in a powdery veil without adding texture. Comfortable and long-lasting, it delivers a 6 hour-long deep moisturising effect and an intense makeup result lasting up to 12 hours.     In just one step, Le Rouge Deep Velvet gives your appearance a touch of utter sophistication. A distinctive Couture signature reinterpreted by Sadie Sink through three iconic looks.     Sophisticated makeup, for special occasions and memorable nights out. The look’s star? Le Rouge Deep Velvet No.37 Rouge Grainé, a rich and passionate red, which is the most iconic shade in the range. To enhance the colour of her lips, Sadie Sink’s complexion has been perfected, sculpted by creating points of light on the prominent parts of her face. And the Hollywood facet has been emphasized with some eyeliner at the base of her upper eyelashes, highlighted by a touch of black mascara.     A nude, transparent uni ed complexion, a mascara-free look, hair let down... Le Rouge Deep Velvet adds a twist to a completely natural look. Especially since because Sadie Sink’s lips are made up with one of the most impactful shades of the colour chart: shade No.36 L’Interdit, a particularly edgy deep red.     “I can be calm. I can be funny. And I can also be serious... Le Rouge Deep Velvet gives me boldness and con dence. It boosts my personality.” Sadie Sink She’s a young woman of her time. A unique, assertive, astounding actress. A rising star of cinema, whose beauty is far from classic. In short, she is the embodiment of the new generation of Givenchy women... On the occasion of a striking digital campaign, Sadie Sink celebrates the House’s boldest lipstick: Le Rouge Deep Velvet.     She began her career on Broadway as the title role in the revival of Annie in 2013. She then went on to appear opposite Helen Mirren in the Tony-nominated The Audience, directed by Stephen Daldry in 2017. Sadie joined the cast of the critically acclaimed Net ix hit series Stranger Things, where she stars as “Max,” a girl who moves to Hawkins with a complicated history and a suspicious streak, alongside the Emmy-nominated cast. She was also seen in the Lionsgate lm The Glass Castle, based on the Jeannette Walls bestselling novel. Sadie portrayed a young Lori alongside Naomi Watts and Woody Harrelson. She was most recently seen in the lm Eli, a horror lm from Net ix, and next be seen in Net ix’s Fear Street 2, as well as in the fourth, eagerly awaited, season of Stranger Things.     Le Rouge Deep Velvet, a concentrate of edgy style, provides intense, amazingly matte colour from the very rst stroke. Its rich, velvety texture glides on lips, covering them in a powdery veil without adding texture. Comfortable and long-lasting, it delivers a 6 hour-long deep moisturising effect and an intense makeup result lasting up to 12 hours.     In just one step, Le Rouge Deep Velvet gives your appearance a touch of utter sophistication. A distinctive Couture signature reinterpreted by Sadie Sink through three iconic looks.     Sophisticated makeup, for special occasions and memorable nights out. The look’s star? Le Rouge Deep Velvet No.37 Rouge Grainé, a rich and passionate red, which is the most iconic shade in the range. To enhance the colour of her lips, Sadie Sink’s complexion has been perfected, sculpted by creating points of light on the prominent parts of her face. And the Hollywood facet has been emphasized with some eyeliner at the base of her upper eyelashes, highlighted by a touch of black mascara.     A nude, transparent uni ed complexion, a mascara-free look, hair let down... Le Rouge Deep Velvet adds a twist to a completely natural look. Especially since because Sadie Sink’s lips are made up with one of the most impactful shades of the colour chart: shade No.36 L’Interdit, a particularly edgy deep red.     “I can be calm. I can be funny. And I can also be serious... Le Rouge Deep Velvet gives me boldness and con dence. It boosts my personality.” Sadie Sink

 Estée Lauder signs actress Ana de Armas as new Global Brand Ambassador
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Estée Lauder signs actress Ana de Armas as new Global Brand Ambassador

Beauty Estée Lauder announced that it has signed Ana de Armas, Golden Globe Award-nominated actress and honoree of the 2021 TIME100 Next list, as its new Global Brand Ambassador. Ana will feature in campaigns across digital, TV, in-store and print. Her first campaign for the brand  will debut a new fragrance in March 2021. Ana joins the current roster of Estée Lauder global talent including Anok Yai, Bianca Brandolini D’Adda, Carolyn Murphy, Diana Penty, Grace Elizabeth, Karlie Kloss and Yang Mi.   “We are thrilled to welcome Ana to the Estée Lauder brand,” said Stéphane de La Faverie, Group President, The Estée Lauder Companies & Global Brand President, Estée Lauder and AERIN. “Her story of overcoming barriers to achieve her dreams and become an accomplished actress is inspiring to women around the world, and her talent, warmth and beauty will bring a new energy to the brand.”    “I am honored to represent such an iconic brand,” said Ana de Armas. “Growing up in Cuba, I really admire and connect with the story of Mrs. Estée Lauder. She understood that you have to work hard to turn your dreams into a reality. Everything she did was inspiring then and continues to be inspiring today. I am proud to become part of that legacy and share her story.” Estée Lauder announced that it has signed Ana de Armas, Golden Globe Award-nominated actress and honoree of the 2021 TIME100 Next list, as its new Global Brand Ambassador. Ana will feature in campaigns across digital, TV, in-store and print. Her first campaign for the brand  will debut a new fragrance in March 2021. Ana joins the current roster of Estée Lauder global talent including Anok Yai, Bianca Brandolini D’Adda, Carolyn Murphy, Diana Penty, Grace Elizabeth, Karlie Kloss and Yang Mi.   “We are thrilled to welcome Ana to the Estée Lauder brand,” said Stéphane de La Faverie, Group President, The Estée Lauder Companies & Global Brand President, Estée Lauder and AERIN. “Her story of overcoming barriers to achieve her dreams and become an accomplished actress is inspiring to women around the world, and her talent, warmth and beauty will bring a new energy to the brand.”    “I am honored to represent such an iconic brand,” said Ana de Armas. “Growing up in Cuba, I really admire and connect with the story of Mrs. Estée Lauder. She understood that you have to work hard to turn your dreams into a reality. Everything she did was inspiring then and continues to be inspiring today. I am proud to become part of that legacy and share her story.”

"I Want Choo" the new fragrance by Jimmy Choo
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"I Want Choo" the new fragrance by Jimmy Choo

Beauty Jimmy Choo, the world-famous shoe brand that many celebs like Beyonce and Heidi Klum run off with, has released a must-have perfume: "I Want Choo" is an ode to the playful, confident Jimmy Choo woman. Jimmy Choo is inextricably linked to the world of the red carpet due to his expertise in designing high fashion accessories. Daring, cheerful, with a high degree of glamor, the perfect combination.   # Iwantchoo Is a playful combination of the brand name and the seductive scent “you want to have”. The name of the perfume also reflects the playful and seductive personality of the Jimmy Choo woman.   In stores in April. Jimmy Choo, the world-famous shoe brand that many celebs like Beyonce and Heidi Klum run off with, has released a must-have perfume: "I Want Choo" is an ode to the playful, confident Jimmy Choo woman. Jimmy Choo is inextricably linked to the world of the red carpet due to his expertise in designing high fashion accessories. Daring, cheerful, with a high degree of glamor, the perfect combination.   # Iwantchoo Is a playful combination of the brand name and the seductive scent “you want to have”. The name of the perfume also reflects the playful and seductive personality of the Jimmy Choo woman.   In stores in April.

Exclusive editorial by Clara Casas - Daziell
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Exclusive editorial by Clara Casas - Daziell

Fashion Photographer: Clara Casas - Daziell Photography Assistant: Diemante Sprainaityte Creative Direction and Styling: Ryan Wohlgemut Fashion Assistant: Elena Garcia Hair Stylist: Gordon Chapples using hair by Sam McKnight Hair Assistant: Vanessa Carreiro Makeup Artist: Elise Priestley using Armani  Producer: Chloe Anderson Casting Director: Daniel Estévez Models: Alek Malek @ PRM & Binta Diop @ Elite Photographer: Clara Casas - Daziell Photography Assistant: Diemante Sprainaityte Creative Direction and Styling: Ryan Wohlgemut Fashion Assistant: Elena Garcia Hair Stylist: Gordon Chapples using hair by Sam McKnight Hair Assistant: Vanessa Carreiro Makeup Artist: Elise Priestley using Armani  Producer: Chloe Anderson Casting Director: Daniel Estévez Models: Alek Malek @ PRM & Binta Diop @ Elite

Dior Homme presents the new Eau de Toilette "I’m your man"
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Dior Homme presents the new Eau de Toilette "I’m your man"

Men A new Dior Homme is born. A new, intensely woody Eau de Toilette by François Demachy. Masculine sensuality is reinvented with Robert Pattinson in a mesmerizing new film.   A perfume – And a man to go with it. Spellbinding, stylish and sophisticated.     STOP: What does it even mean to be a man today? Everything is changing, everything is shifting. Dior Homme asks this question with strength and determination precisely because he is a “Dior man.” His answer is clear, straightforward, and sensual: “I’M YOUR MAN” Like Leonard Cohen, he proclaims his feelings and accepts his emotions.     A direct, clear-cut perfume. Yet one that is also tender and facetted. In his image. The new Dior Homme is a declaration of reinvented sensuality; A strong, extremely woody sensation with a caress of spices. A confident scent, very present, yet decidedly open.     If you want another kind of love... A new, masculine sensuality that redefines itself with an overdose of wood that is both rough and smooth. Like a block of intensity, albeit one that claims a tenacious and luminous freshness.     “This new Dior Homme has an obviously virile signature. Which doesn’t prevent it from developing tender, sensual aspects. In the end, it came down to creating a portrait of modern man.” François Demachy, Dior Perfumer-Creator       Here I stand The new Dior Homme is crafted from a block of frank, sensual wood.It is an iconic, reassuring Wood that is open and welcoming. It says right off, “I am a man,” but hides the interlacing wood facets that sculpt it. It unsettles with its somewhat burnt, leathery, even animal charm.Then soothes you with its light and smooth, almost liquid accents.This versatile scent is open to nuances and differences. A sensual soul torn by opposing forces.It is physical, yet fresh. It clothes, surrounds and envelops you-- weightlessly.Leaving a tenacious trace and a tender imprint. The strength and caress are deliberate. A rough Wood, sculpted by the hand of Dior. A new Dior Homme is born. A new, intensely woody Eau de Toilette by François Demachy. Masculine sensuality is reinvented with Robert Pattinson in a mesmerizing new film.   A perfume – And a man to go with it. Spellbinding, stylish and sophisticated.     STOP: What does it even mean to be a man today? Everything is changing, everything is shifting. Dior Homme asks this question with strength and determination precisely because he is a “Dior man.” His answer is clear, straightforward, and sensual: “I’M YOUR MAN” Like Leonard Cohen, he proclaims his feelings and accepts his emotions.     A direct, clear-cut perfume. Yet one that is also tender and facetted. In his image. The new Dior Homme is a declaration of reinvented sensuality; A strong, extremely woody sensation with a caress of spices. A confident scent, very present, yet decidedly open.     If you want another kind of love... A new, masculine sensuality that redefines itself with an overdose of wood that is both rough and smooth. Like a block of intensity, albeit one that claims a tenacious and luminous freshness.     “This new Dior Homme has an obviously virile signature. Which doesn’t prevent it from developing tender, sensual aspects. In the end, it came down to creating a portrait of modern man.” François Demachy, Dior Perfumer-Creator       Here I stand The new Dior Homme is crafted from a block of frank, sensual wood.It is an iconic, reassuring Wood that is open and welcoming. It says right off, “I am a man,” but hides the interlacing wood facets that sculpt it. It unsettles with its somewhat burnt, leathery, even animal charm.Then soothes you with its light and smooth, almost liquid accents.This versatile scent is open to nuances and differences. A sensual soul torn by opposing forces.It is physical, yet fresh. It clothes, surrounds and envelops you-- weightlessly.Leaving a tenacious trace and a tender imprint. The strength and caress are deliberate. A rough Wood, sculpted by the hand of Dior.

In conversation with Luna Blaise
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In conversation with Luna Blaise

Fashion We had a delight speaking with the star of hit series "Manifest" Luna Blaise.       You are currently shooting the 3rd season of “Manifest”, can you tell us more about the new season and your role on the show?   Yes, I am currently in NY shooting Manifest S.3.  I play Olive Stone and this season you can expect to meet more passengers from flight 828 along with unexpected twists and turns. Just like me Olive is also coming of age and learning and growing as a young woman. Shooting the show this season during the pandemic has been challenging at times.  Our cast and crew have had to adapt to a new way of filming. Our writers have really worked hard to write episodes that insure our safety when filming and also continue to tell the exciting story of flight 828 and the Stone Family. I really think fans will love season three.         Name some of the recent highlights, like moving to New York City.   I guess my biggest highlight has been moving away from LA without my mom and on my own for the first time living alone as an adult. I am finally adulting and navigating through life as a young woman. It’s exciting, challenging and such a fun journey to be on. I miss my family but I am so inspired to be on this next chapter of my life.        Tell us something your are passionate about and is not on your resume.   I am super passionate about traveling the world. My father is from Scotland and his entire family is there. I have this entire side of my family tree that I have never been able to visit or explore and they all live in Europe. I have plans to travel extensively once it’s safe to travel again.      What is the biggest outtake of 2020 for you, and what was the biggest lesson of the previous year for you?   As a young person that was born and raised in LA I have to admit I really never witnessed social injustice first hand. That all changed when BLM movement gained global media attention. 2020 was a true awakening for me. I educated myself and realized that I had to spread awareness for equality by using my platform and advocating for those who continue to be treated unfairly by systemic racism and bigotry. I attended dozens of protests and continue to learn and educate myself everyday. The biggest lesson I learned in 2020 was that we as people have the power to make a real difference when we work together as one for the greater good for all.      Inclusivity is a key value of our magazine, how do you advocate this shared value in your everyday life?   Thanks to my very liberal and inclusive parents I was raised in a home where love has no labels. I was taught to always be kind, respectful and inclusive to everyone. This mindset is the only option I know. To love, respect others and be kind is the only way I live my life.      Can you remember the moment you first discovered your interest for acting?   For me there has never been a memory where I can’t remember wishing I was I inside the TV or on the big movie screen. When I was very little and we went to the movie theaters,  I would run down to the front of the movie screen as soon as the credits would start to roll and dance in front because I thought that meant I was in the movie too. I think I did that from the age of three to about the age of ten. At home I would always watch the directors commentary, making of the films and behind the scenes. I would also watch movies I loved over and over and over reciting the script as it went along. I have always wanted to act. I just love the craft.      How did your acting career start?   My first real theatrical movie I appeared in was called “Memoria” directed my Nina Ljeti and executive produced by James Franco. I was eleven. I have been working in film and tv ever since.      Who is the voice that has inspired you the most in your personal life?   My parents have inspired me the most in my personal life and also my career. My dad is a filmmaker and writer and my mom is a talent manager and producer. Our family business is in entertainment. From an early age they instilled a strong work ethic in me to work hard, be respectful, keep my head in the game, stay focused and believe in myself. Through their love, support and constant encouragement I am a confident independent thinker that works hard and has fun doing what I love as a career.      Do you believe that your acting can have a positive impact?   I absolutely believe this 100%. My mom has always told me that success has zero meaning if you don’t share it by paying it forward to help others and make a difference.      What is your own definition of beauty?   For me being confident, authentic and true to yourself is the ultimate definition of beauty.      How do you get ready for a red carpet evening?   To set the mood I always have a good vibes playlist ready.    TEAM CREDITS: Photographer: rayscorruptedmind Stylist: Donte McGuine Creative Producer: Sahtia Rivers at the Jeffries editor: Timotej Letonja hair and make-up: Christina Turino We had a delight speaking with the star of hit series "Manifest" Luna Blaise.       You are currently shooting the 3rd season of “Manifest”, can you tell us more about the new season and your role on the show?   Yes, I am currently in NY shooting Manifest S.3.  I play Olive Stone and this season you can expect to meet more passengers from flight 828 along with unexpected twists and turns. Just like me Olive is also coming of age and learning and growing as a young woman. Shooting the show this season during the pandemic has been challenging at times.  Our cast and crew have had to adapt to a new way of filming. Our writers have really worked hard to write episodes that insure our safety when filming and also continue to tell the exciting story of flight 828 and the Stone Family. I really think fans will love season three.         Name some of the recent highlights, like moving to New York City.   I guess my biggest highlight has been moving away from LA without my mom and on my own for the first time living alone as an adult. I am finally adulting and navigating through life as a young woman. It’s exciting, challenging and such a fun journey to be on. I miss my family but I am so inspired to be on this next chapter of my life.        Tell us something your are passionate about and is not on your resume.   I am super passionate about traveling the world. My father is from Scotland and his entire family is there. I have this entire side of my family tree that I have never been able to visit or explore and they all live in Europe. I have plans to travel extensively once it’s safe to travel again.      What is the biggest outtake of 2020 for you, and what was the biggest lesson of the previous year for you?   As a young person that was born and raised in LA I have to admit I really never witnessed social injustice first hand. That all changed when BLM movement gained global media attention. 2020 was a true awakening for me. I educated myself and realized that I had to spread awareness for equality by using my platform and advocating for those who continue to be treated unfairly by systemic racism and bigotry. I attended dozens of protests and continue to learn and educate myself everyday. The biggest lesson I learned in 2020 was that we as people have the power to make a real difference when we work together as one for the greater good for all.      Inclusivity is a key value of our magazine, how do you advocate this shared value in your everyday life?   Thanks to my very liberal and inclusive parents I was raised in a home where love has no labels. I was taught to always be kind, respectful and inclusive to everyone. This mindset is the only option I know. To love, respect others and be kind is the only way I live my life.      Can you remember the moment you first discovered your interest for acting?   For me there has never been a memory where I can’t remember wishing I was I inside the TV or on the big movie screen. When I was very little and we went to the movie theaters,  I would run down to the front of the movie screen as soon as the credits would start to roll and dance in front because I thought that meant I was in the movie too. I think I did that from the age of three to about the age of ten. At home I would always watch the directors commentary, making of the films and behind the scenes. I would also watch movies I loved over and over and over reciting the script as it went along. I have always wanted to act. I just love the craft.      How did your acting career start?   My first real theatrical movie I appeared in was called “Memoria” directed my Nina Ljeti and executive produced by James Franco. I was eleven. I have been working in film and tv ever since.      Who is the voice that has inspired you the most in your personal life?   My parents have inspired me the most in my personal life and also my career. My dad is a filmmaker and writer and my mom is a talent manager and producer. Our family business is in entertainment. From an early age they instilled a strong work ethic in me to work hard, be respectful, keep my head in the game, stay focused and believe in myself. Through their love, support and constant encouragement I am a confident independent thinker that works hard and has fun doing what I love as a career.      Do you believe that your acting can have a positive impact?   I absolutely believe this 100%. My mom has always told me that success has zero meaning if you don’t share it by paying it forward to help others and make a difference.      What is your own definition of beauty?   For me being confident, authentic and true to yourself is the ultimate definition of beauty.      How do you get ready for a red carpet evening?   To set the mood I always have a good vibes playlist ready.    TEAM CREDITS: Photographer: rayscorruptedmind Stylist: Donte McGuine Creative Producer: Sahtia Rivers at the Jeffries editor: Timotej Letonja hair and make-up: Christina Turino

Stüssy  collaborates with Comme des Garçons Parfums
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Stüssy collaborates with Comme des Garçons Parfums

Beauty Stüssy has collaborated with Comme des Garçons Parfums on a fragrance that captures the mood, essence, and lifestyle of Laguna Beach. Natural marine freshness, moss, and atlas cedar mix with white solar owers to create an all-new, organic, laid back vibrational force.     The collaboration marks a new chapter in the long-standing partnership between Stüssy and Comme des Garçons, building on the deep roots each brand has in the industry.     Stüssy Laguna Beach is available worldwide at select chapter stores, select Dover Street Parfums Market locations and Comme des Garçons shops, as well as on doverstreetmarket.com and stussy.com on Friday February 5th at 10am.       Photography: Tyrone Lebon Still Photography: Milo Reid Art Direction: Edward Quarmby     Stüssy has collaborated with Comme des Garçons Parfums on a fragrance that captures the mood, essence, and lifestyle of Laguna Beach. Natural marine freshness, moss, and atlas cedar mix with white solar owers to create an all-new, organic, laid back vibrational force.     The collaboration marks a new chapter in the long-standing partnership between Stüssy and Comme des Garçons, building on the deep roots each brand has in the industry.     Stüssy Laguna Beach is available worldwide at select chapter stores, select Dover Street Parfums Market locations and Comme des Garçons shops, as well as on doverstreetmarket.com and stussy.com on Friday February 5th at 10am.       Photography: Tyrone Lebon Still Photography: Milo Reid Art Direction: Edward Quarmby    

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