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Tom Ford launches his third expression in the Soleil franchise: Soleil Brûlant
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Tom Ford launches his third expression in the Soleil franchise: Soleil Brûlant

Beauty The new fragrance releases sun-kissed florals warmed by amber, conjuring a blazing encounter between gilded rays and bare skin.    The floral oriental scent is an invitation to an uninhibited summer, where high-shine solar brilliance mingles with the intense freshness of mandarin and bergamot. Spicy pink peppercorn gives way to an ornate and regal floral heart of jasmine sambac, tuberose and orange flower absolutes.   As the sun and body embrace, the warmth of decadent amber intensified by resins, woods, and black honey nectar exudes aseductive vapor. Invigorating coffee Arabica and tonka bean awaken the extravagant smokiness of incense, vetiver, and leather.     The Soleil collection is now available at de Bijenkorf, Douglas Kalverstraat, Parfumerie Marjo and online at www.douglas.nl.  The new fragrance releases sun-kissed florals warmed by amber, conjuring a blazing encounter between gilded rays and bare skin.    The floral oriental scent is an invitation to an uninhibited summer, where high-shine solar brilliance mingles with the intense freshness of mandarin and bergamot. Spicy pink peppercorn gives way to an ornate and regal floral heart of jasmine sambac, tuberose and orange flower absolutes.   As the sun and body embrace, the warmth of decadent amber intensified by resins, woods, and black honey nectar exudes aseductive vapor. Invigorating coffee Arabica and tonka bean awaken the extravagant smokiness of incense, vetiver, and leather.     The Soleil collection is now available at de Bijenkorf, Douglas Kalverstraat, Parfumerie Marjo and online at www.douglas.nl. 

This Earth Day, YSL Beauty Reaffirms Its Commitment to Sustainability with the Advancement of the Ourika Community Gardens
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This Earth Day, YSL Beauty Reaffirms Its Commitment to Sustainability with the Advancement of the Ourika Community Gardens

Sustainability In honour of Earth Day, YSL Beauty is paying tribute to its Ourika Community Gardens in the Atlas Mountains region of Morocco. This innovative undertaking, which was originally started in 2013, has developed over the years, leading to several growing and botanical research areas.       A POSITIVE IMPACT ON BIODIVERSITY: MORE THAN 200 SPECIES TOGETHER IN ONE PLACE     The landscaped garden is divided into three separate areas. The first area comprises 64 growing patches which produce and harvest plants used in YSL Beauty products. The second area, called the "botanical collection,” serves as a test area to experiment with new ingredients. Lastly, the "heritage" area pays tribute to Yves Saint Laurent and his passion for flowers through the cultivation of 12 key plants and flowers. Overall, the garden boasts more than 200 botanical species, along with an experimental and observation laboratory, to continue research and innovation for use in YSL Beauty products. Since the project’s inception in 2013, this unique space has been home to a series of remarkable bounties, including the continual saffron harvest for the launch of Or Rouge since 2013, the harvest of Marigold for Touche Éclat, and walnut leaf for the Top Secrets range, pomegranate for Rouge Volupté Shine and the launch of Pure Shots range with iris, mallow, barbary fig and moonlight cactus since 2018.   “The mission of the Ourika Community Gardens is to observe, cultivate and protect nature to enhance all that it offers,” says Stephan Bezy, International General Manager, Yves Saint Laurent Beauty. “Building on the legacy of M. Yves Saint Laurent, this project renews the brand’s promise of enchantment by developing an innovative and socially responsible programme connected to the earth.”       FROM SEED TO SKIN: A FUTURE-FORWARD APPROACH TO INGREDIENTS   YSL Beauty embraces a long-term approach to research, creation, and innovation. By creating its first garden devoted to growing cosmetic ingredients, YSL Beauty has adopted an innovative approach to research with a space entirely dedicated to botanical science.   “At the Ourika Community Gardens, every ingredient is selected, grown, harvested sustainably, and carefully extracted to meet the strictest standards” says Caroline Nègre, International Scientific Director, Yves Saint Laurent Beauty.     This long-term commitment has yielded significant results for the brand: - As of 2020, more than 12 million of YSL Beauty’s product units contained at least one ingredient from the Ourika Community Gardens. - In 2021, the gardens provide 15 exclusive sustainably sourced ingredients - In 2025, 100% of the brand’s new launches will include at least one ingredient from the Gardens.     Moreover, although the brand had already organically grown its plants for several years, in 2020 it decided to go a step further by committing to an organic certification process.     ACTING NOW FOR TOMORROW: AN OASIS OF SUSTAINABLE BEAUTY CULTIVATED BY WOMEN     In addition to its environmental contributions, the Ourika Community Gardens are also a human adventure, supporting women’s entrepreneurship and financial independence. This unprecedented social programme strives to promote the skills and ancestral craftsmanship of local communities while creating job opportunities for a cooperative of 32 women; over the past five years, in particular, the work of these women has evolved and diversified to include encourage them to expand their skill-set, including not only the work in the garden itself but also the management of production nurseries, the sale of grains, teas and biscuits, and even cooking classes for tourists. To support this work, YSL Beauty seeks to ensure the fair payment of these women by guaranteeing a minimum price based on the purchase price, together with a development bonus.   The goal for tomorrow is to further develop the virtuous cycle of this experimental and iconic space by continuing to encourage and stimulate those who cultivate the earth so that they may reap all they have sown. The strength of these gardens lies in their ability to transform, to dare, and to cultivate change. In honour of Earth Day, YSL Beauty is paying tribute to its Ourika Community Gardens in the Atlas Mountains region of Morocco. This innovative undertaking, which was originally started in 2013, has developed over the years, leading to several growing and botanical research areas.       A POSITIVE IMPACT ON BIODIVERSITY: MORE THAN 200 SPECIES TOGETHER IN ONE PLACE     The landscaped garden is divided into three separate areas. The first area comprises 64 growing patches which produce and harvest plants used in YSL Beauty products. The second area, called the "botanical collection,” serves as a test area to experiment with new ingredients. Lastly, the "heritage" area pays tribute to Yves Saint Laurent and his passion for flowers through the cultivation of 12 key plants and flowers. Overall, the garden boasts more than 200 botanical species, along with an experimental and observation laboratory, to continue research and innovation for use in YSL Beauty products. Since the project’s inception in 2013, this unique space has been home to a series of remarkable bounties, including the continual saffron harvest for the launch of Or Rouge since 2013, the harvest of Marigold for Touche Éclat, and walnut leaf for the Top Secrets range, pomegranate for Rouge Volupté Shine and the launch of Pure Shots range with iris, mallow, barbary fig and moonlight cactus since 2018.   “The mission of the Ourika Community Gardens is to observe, cultivate and protect nature to enhance all that it offers,” says Stephan Bezy, International General Manager, Yves Saint Laurent Beauty. “Building on the legacy of M. Yves Saint Laurent, this project renews the brand’s promise of enchantment by developing an innovative and socially responsible programme connected to the earth.”       FROM SEED TO SKIN: A FUTURE-FORWARD APPROACH TO INGREDIENTS   YSL Beauty embraces a long-term approach to research, creation, and innovation. By creating its first garden devoted to growing cosmetic ingredients, YSL Beauty has adopted an innovative approach to research with a space entirely dedicated to botanical science.   “At the Ourika Community Gardens, every ingredient is selected, grown, harvested sustainably, and carefully extracted to meet the strictest standards” says Caroline Nègre, International Scientific Director, Yves Saint Laurent Beauty.     This long-term commitment has yielded significant results for the brand: - As of 2020, more than 12 million of YSL Beauty’s product units contained at least one ingredient from the Ourika Community Gardens. - In 2021, the gardens provide 15 exclusive sustainably sourced ingredients - In 2025, 100% of the brand’s new launches will include at least one ingredient from the Gardens.     Moreover, although the brand had already organically grown its plants for several years, in 2020 it decided to go a step further by committing to an organic certification process.     ACTING NOW FOR TOMORROW: AN OASIS OF SUSTAINABLE BEAUTY CULTIVATED BY WOMEN     In addition to its environmental contributions, the Ourika Community Gardens are also a human adventure, supporting women’s entrepreneurship and financial independence. This unprecedented social programme strives to promote the skills and ancestral craftsmanship of local communities while creating job opportunities for a cooperative of 32 women; over the past five years, in particular, the work of these women has evolved and diversified to include encourage them to expand their skill-set, including not only the work in the garden itself but also the management of production nurseries, the sale of grains, teas and biscuits, and even cooking classes for tourists. To support this work, YSL Beauty seeks to ensure the fair payment of these women by guaranteeing a minimum price based on the purchase price, together with a development bonus.   The goal for tomorrow is to further develop the virtuous cycle of this experimental and iconic space by continuing to encourage and stimulate those who cultivate the earth so that they may reap all they have sown. The strength of these gardens lies in their ability to transform, to dare, and to cultivate change.

Fall in lust with M.A.C Cosmetic's new Love Me Liquid Lipcolour
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Fall in lust with M.A.C Cosmetic's new Love Me Liquid Lipcolour

Beauty Meet a feel and finish that eradicates the idea that rich, full coverage means flaking, caking and dryness. A liquid lipstick that’s as pumped with power- ful conditioning oils as it is with punchy colour. A lip colour that reveals a vibrant expression of your authentic self – without sacrificing hydration – so lips feel as comfortable as you do in your own skin. Fall in lust with new Love Me Liquid Lipcolour – a sensual, next-generation liquid lip colour for Love Me lovers that celebrates you.     An innovative 360-degree, custom, flexible arrow head-shaped applicator details the lip line and the Cupid’s bow with speed, ease and precision, so your flawless deluxe colour is matched by the most precise contours.   Then there’s the equally state-of-the-art, cushiony feel of the weightless formulation, saturated in smoothing and nourishing argan oil, coconut oil, shea butter, carnauba butter, barely extract and cucumber extract with our proprietary TLC Lip Complex. This is a liquid lip that loves lips back with hydrating, balm-like benefits behind its lush, full-coverage satin finish for lips that have never looked or felt better.   “It feels like a traditional lipstick, but with the staying power of a liquid,” M·A·C Director of Senior Artists Live Apelland     As for long-wear prowess, this love is here to stay thanks to our exclusive Colour Cling Technology that har- nesses the power of an advanced polymer to deliver 12-hour wear.     Love Me always loves you back   From day to night, high impact to subtle stain and every play on lips in between, Love Me Liquid Lipcolour launches this spring in 20 super-saturated shades of rich reds, burnt oranges, luxurious purples and flattering pinks and nudes.   Meet a feel and finish that eradicates the idea that rich, full coverage means flaking, caking and dryness. A liquid lipstick that’s as pumped with power- ful conditioning oils as it is with punchy colour. A lip colour that reveals a vibrant expression of your authentic self – without sacrificing hydration – so lips feel as comfortable as you do in your own skin. Fall in lust with new Love Me Liquid Lipcolour – a sensual, next-generation liquid lip colour for Love Me lovers that celebrates you.     An innovative 360-degree, custom, flexible arrow head-shaped applicator details the lip line and the Cupid’s bow with speed, ease and precision, so your flawless deluxe colour is matched by the most precise contours.   Then there’s the equally state-of-the-art, cushiony feel of the weightless formulation, saturated in smoothing and nourishing argan oil, coconut oil, shea butter, carnauba butter, barely extract and cucumber extract with our proprietary TLC Lip Complex. This is a liquid lip that loves lips back with hydrating, balm-like benefits behind its lush, full-coverage satin finish for lips that have never looked or felt better.   “It feels like a traditional lipstick, but with the staying power of a liquid,” M·A·C Director of Senior Artists Live Apelland     As for long-wear prowess, this love is here to stay thanks to our exclusive Colour Cling Technology that har- nesses the power of an advanced polymer to deliver 12-hour wear.     Love Me always loves you back   From day to night, high impact to subtle stain and every play on lips in between, Love Me Liquid Lipcolour launches this spring in 20 super-saturated shades of rich reds, burnt oranges, luxurious purples and flattering pinks and nudes.  

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COCO MADEMOISELLE PRESENTS COLLECTION ÉTÉ
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COCO MADEMOISELLE PRESENTS COLLECTION ÉTÉ

Beauty COCO MADEMOISELLE switches to summer mode. Specially devised for the warmer days, the COCO MADEMOISELLE Collection Été reveals a fresher and fruitier aspect of the fragrance with two new limited edition releases in 100ml format ideal for travelling: COCO MADEMOISELLE L’Eau, a formula as light as a perfume mist and COCO MADEMOISELLE Le Gel, a shower gel for body and hair. A summer variation that allows fans of COCO MADEMOISELLE’s boldness to enjoy its citrus and oral notes without moderation.     «I wanted to highlight the summery side of COCO MADEMOISELLE: an oriental-fruity wake full of sensuality and whose freshness lasts», emphasizes Olivier Polge, CHANEL In-House Perfumer Creator. COCO MADEMOISELLE L’Eau is a light and generous mist that can be sprayed liberally on body and hair, perfuming them delicately in one single sensual gesture. This airy and luminous trail is also present in COCO MADEMOISELLE Le Gel, the 2-in-1 after-sun essential on a hot summer day, which can be used for both body and hair. Its texture glides on the skin like a caress. Its light and delicate foam leaves on the skin and hair a fragrant veil of softness.     COCO MADEMOISELLE switches to summer mode. Specially devised for the warmer days, the COCO MADEMOISELLE Collection Été reveals a fresher and fruitier aspect of the fragrance with two new limited edition releases in 100ml format ideal for travelling: COCO MADEMOISELLE L’Eau, a formula as light as a perfume mist and COCO MADEMOISELLE Le Gel, a shower gel for body and hair. A summer variation that allows fans of COCO MADEMOISELLE’s boldness to enjoy its citrus and oral notes without moderation.     «I wanted to highlight the summery side of COCO MADEMOISELLE: an oriental-fruity wake full of sensuality and whose freshness lasts», emphasizes Olivier Polge, CHANEL In-House Perfumer Creator. COCO MADEMOISELLE L’Eau is a light and generous mist that can be sprayed liberally on body and hair, perfuming them delicately in one single sensual gesture. This airy and luminous trail is also present in COCO MADEMOISELLE Le Gel, the 2-in-1 after-sun essential on a hot summer day, which can be used for both body and hair. Its texture glides on the skin like a caress. Its light and delicate foam leaves on the skin and hair a fragrant veil of softness.    

YSL BEAUTY PRESENTS TOUCHE ECLAT LE TEINT
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YSL BEAUTY PRESENTS TOUCHE ECLAT LE TEINT

Beauty The iconic "light" of the Touche Éclat illuminates all over the world. An ironclad beacon of unpressible brightening, the Touche Éclat Le Teint foundation is hailed as a weightless fluid that promotes a radiant glow and provides a flawless complexion. Even stronger, brighter and more flawless, the icon is now being reinvented. Considered an ally for skin, the formula, as well as the weightless texture and finish, have now been enhanced and enriched with botanical extracts from the YSL Beauté Ourika Community Gardens. It is high time to take this impeccable brightness to the next level: the new Touche Éclat Le Teint offers the skin three essential benefits: it provides a natural glow, 24-hour light coverage and 24-hour moisturizing effect. for uncompromising flawless skin. Get out of the shade. With Touche Éclat Le Teint by her side, every woman is "the light". The iconic "light" of the Touche Éclat illuminates all over the world. An ironclad beacon of unpressible brightening, the Touche Éclat Le Teint foundation is hailed as a weightless fluid that promotes a radiant glow and provides a flawless complexion. Even stronger, brighter and more flawless, the icon is now being reinvented. Considered an ally for skin, the formula, as well as the weightless texture and finish, have now been enhanced and enriched with botanical extracts from the YSL Beauté Ourika Community Gardens. It is high time to take this impeccable brightness to the next level: the new Touche Éclat Le Teint offers the skin three essential benefits: it provides a natural glow, 24-hour light coverage and 24-hour moisturizing effect. for uncompromising flawless skin. Get out of the shade. With Touche Éclat Le Teint by her side, every woman is "the light".

On the Beach is the new fragrance by Louis Vuitton
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On the Beach is the new fragrance by Louis Vuitton

Fragrances Escape. In nite escape. Louis Vuitton continues its emotional adventure with Cologne Perfumes, an unprecedented concept illustrating the perfect alliance between the lightness of a citrusy mist and the depth of flowers.     And so came a four-time melody. Sun Song: the caress of a welcomed ray of sunshine.Cactus Garden: a promenade across an exotic patio.Afternoon Swim: a dive into an ocean of pleasure.California Dream: the enchantment of a sunset. On the Beach continues the great West Coast escape and completes this radiant collection. On the Beach, the new perfume by Louis Vuitton, recounts the delights of the coastline and the desire for wide open spaces, a blissful long stretch of beach, and the peaceful rush of the ocean.   It reconnects with the ambiance of the West Coast – a territory that’s free, passionate and wildly creative – extending the atmosphere of fragrances that have all the spontaneity of Colognes, combined with the sophistication of perfumes. The exhilaration of a beautiful day, when the landscape is transformed by mist radiating in dazzling azure. When the ocean’s metronomic lapping lulls into a summer trance.   On the Beach charms with the brightness of day, awaits the wave, and lingers with the softness of sun-warmed sand against the skin.   On the Beach, the latest creation by Jacques Cavallier Belletrud is an olfactory bedazzlement. Here, the Master Perfumer brings together the boundless emotion of a day spent on a sunny beach — the extasy of the sun, the unique surging of the sea and the gentle warmth of sand on skin. The sensations of the shoreline, from the vivacity of inviting waves to the more sensual graze of light. “It opens with brightness and becomes a caress,” explains Jacques Cavallier Belletrud. “Yuzu creates that brilliance. It’s a rare citrus from Japan that I’ve been passionate about for thirty years. It has a complex scent, like a cross between grapefruit, mandarin and orange. It’s a cardinal, lively note that sweeps into an explosion of freshness. Then comes calming neroli, the sun-drenched essence of orange blossom. A delicate and joyful punctuation, mixed with a sandy note made of faceted aromatics. Thyme, rosemary, pink pepper, and cloves are discreet but essential to the landscape because they help create a summer ambiance. A veil of cypress signs the scene, like benevolent, woody shade on a cloudless day.” Escape. In nite escape. Louis Vuitton continues its emotional adventure with Cologne Perfumes, an unprecedented concept illustrating the perfect alliance between the lightness of a citrusy mist and the depth of flowers.     And so came a four-time melody. Sun Song: the caress of a welcomed ray of sunshine.Cactus Garden: a promenade across an exotic patio.Afternoon Swim: a dive into an ocean of pleasure.California Dream: the enchantment of a sunset. On the Beach continues the great West Coast escape and completes this radiant collection. On the Beach, the new perfume by Louis Vuitton, recounts the delights of the coastline and the desire for wide open spaces, a blissful long stretch of beach, and the peaceful rush of the ocean.   It reconnects with the ambiance of the West Coast – a territory that’s free, passionate and wildly creative – extending the atmosphere of fragrances that have all the spontaneity of Colognes, combined with the sophistication of perfumes. The exhilaration of a beautiful day, when the landscape is transformed by mist radiating in dazzling azure. When the ocean’s metronomic lapping lulls into a summer trance.   On the Beach charms with the brightness of day, awaits the wave, and lingers with the softness of sun-warmed sand against the skin.   On the Beach, the latest creation by Jacques Cavallier Belletrud is an olfactory bedazzlement. Here, the Master Perfumer brings together the boundless emotion of a day spent on a sunny beach — the extasy of the sun, the unique surging of the sea and the gentle warmth of sand on skin. The sensations of the shoreline, from the vivacity of inviting waves to the more sensual graze of light. “It opens with brightness and becomes a caress,” explains Jacques Cavallier Belletrud. “Yuzu creates that brilliance. It’s a rare citrus from Japan that I’ve been passionate about for thirty years. It has a complex scent, like a cross between grapefruit, mandarin and orange. It’s a cardinal, lively note that sweeps into an explosion of freshness. Then comes calming neroli, the sun-drenched essence of orange blossom. A delicate and joyful punctuation, mixed with a sandy note made of faceted aromatics. Thyme, rosemary, pink pepper, and cloves are discreet but essential to the landscape because they help create a summer ambiance. A veil of cypress signs the scene, like benevolent, woody shade on a cloudless day.”

CHANEL PRESENTS ROUGE COCO BLOOM
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CHANEL PRESENTS ROUGE COCO BLOOM

Beauty In a single gesture, the richness of the lipstick and the shine of the lip shine are finally reconciled. Intensity, long-lasting hold and plumping effect combined in an exclusive patented formula developed by CHANEL Research: this is the feat of ROUGE COCO BLOOM.     An innovative action that first fixes the color, then reveals a spectacular shine when the micro-droplets of oils hatch on the surface of the lips. Moisturizing and highly concentrated in micronized pigments, this new-generation lipstick keeps its promises for eight hours. It is available in twenty bold shades developed by CHANEL Makeup Creation Studio.     In direct line with Mademoiselle Chanel's timeless maxim « add more lipstick and attack", Lily-Rose Depp embodies with freshness, joie de vivre and energy this ode to color that magnifies all smiles. Shine now! In a single gesture, the richness of the lipstick and the shine of the lip shine are finally reconciled. Intensity, long-lasting hold and plumping effect combined in an exclusive patented formula developed by CHANEL Research: this is the feat of ROUGE COCO BLOOM.     An innovative action that first fixes the color, then reveals a spectacular shine when the micro-droplets of oils hatch on the surface of the lips. Moisturizing and highly concentrated in micronized pigments, this new-generation lipstick keeps its promises for eight hours. It is available in twenty bold shades developed by CHANEL Makeup Creation Studio.     In direct line with Mademoiselle Chanel's timeless maxim « add more lipstick and attack", Lily-Rose Depp embodies with freshness, joie de vivre and energy this ode to color that magnifies all smiles. Shine now!

THE NEW COLONIA BY ACQUA DI PARMA WELCOMES THE FUTURE WITH A GIFT OF NATURE
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THE NEW COLONIA BY ACQUA DI PARMA WELCOMES THE FUTURE WITH A GIFT OF NATURE

Beauty Acqua di Parma’s colonie universe welcomes Colonia Futura. So much more than just a fragrance, this new addition to the colonie family is a genuine emblem of the sustainability manifesto of the historic Italian Maison, and significantly takes the name of Acqua di Parma Futura. Sustainability, in Acqua di Parma’s view, means preserving traditions, respecting and renewing them in a dynamic and vibrant transition between past, present and future, to protect and share authentic Italian style, alive and intact, to future generations.   Colonia Futura is the contemporary expression of this drive towards the preservation and promotion of the natural and cultural resources that has existed since the Maison’s beginnings, and that has become an ethical, transparent and sustainable approach. For over a century, Acqua di Parma’s purpose has indeed been to safeguard and pass on the Art of Italian Living, knowing that the prerequisite to make this happen is protecting the cultural, artistic and natural heritage of Italy. Today, as new environmental scenarios and lifestyles develop, the Maison feels it is the right time to release a new product that encapsulates this commitment. This fragrance is rmly rooted to the heart of the Maison, to its original universe - the planet of the colonie. In fact, Colonia Futura follows the tradition of Colonia, an iconic fragrance of the Maison, in the olfactory signature and in the quality of its Frutti d’Oro, but projects it into the future, in the knowledge that sustainability is the necessary condition for evolution.   Colonia Futura is therefore Acqua di Parma’s declaration of love for nature: a vibrant explosion of natural ingredients, wonderfully combined, but, at the same time, individually bursting out. It is transparent in its essence and vibrating with life.   The composition of the new Eau de Cologne contains 99%* natural origin ingredients in line with the ISO16128 standard. Closely connected with nature and fully respectful of the local crops and human resources employed to make it, this fragrance takes some of the most classical and attractive ingredients of the Cologne scent structure and therefore of the history of perfumery, selecting the best and richest qualities of original sensory tones and reinterpreting them in a vibrating and contemporary key. The bright sparkling tones of P.D.O. (Protected Designation of Origin)   Bergamot from Calabria, the roundness of Clary Sage and the freshness of Lavender are the key essences of Colonia Futura. These olfactory notes are skilfully blended and dosed in a composition highlighting the bright richness of Italian sun- lled landscapes, which has always been the trademark of Colonia.   The packaging, designed in accordance with an environmentally-friendly format, is also sustainable. Among the packaging innovations there is the recycled and recyclable plastic cap, replacing the iconic bakelite one. The dispenser can also easily be parted from the glass bottle making it easily removed for recycling. The label is made with scrap dust from marble quarries: it is applied to the bottle and to the Parma yellow box characterised by its trademark cylinder shape, and by sage green tones that echo the main ingredient of Colonia Futura. The iconic cylinder is made of FSC certi ed cardboard. Each individual element hints at a sustainability that affects each and every level of the production chain and places the individual components in perspective of a circular economy.   The recyclable nature of all these elements of Colonia Futura embodies Acqua di Parma’s efforts to promote a more conscious use of the planet’s resources and at the same time reap the bene ts of the circular economy. Recycling glass, as well as plastic, means a lower emission of polluting materials on the planet, for an overall bene t at every level, from environmental to social.   In this way, Colonia Futura becomes part of that world of values which sees in the rite of passage between generations, the leitmotif of the whole world of Acqua di Parma Colonie. Past, present and future are dimensions of time that exist only alongside each other so that the new fragrance is Acqua di Parma’s way of facing the future with a gift directly from nature. Acqua di Parma’s colonie universe welcomes Colonia Futura. So much more than just a fragrance, this new addition to the colonie family is a genuine emblem of the sustainability manifesto of the historic Italian Maison, and significantly takes the name of Acqua di Parma Futura. Sustainability, in Acqua di Parma’s view, means preserving traditions, respecting and renewing them in a dynamic and vibrant transition between past, present and future, to protect and share authentic Italian style, alive and intact, to future generations.   Colonia Futura is the contemporary expression of this drive towards the preservation and promotion of the natural and cultural resources that has existed since the Maison’s beginnings, and that has become an ethical, transparent and sustainable approach. For over a century, Acqua di Parma’s purpose has indeed been to safeguard and pass on the Art of Italian Living, knowing that the prerequisite to make this happen is protecting the cultural, artistic and natural heritage of Italy. Today, as new environmental scenarios and lifestyles develop, the Maison feels it is the right time to release a new product that encapsulates this commitment. This fragrance is rmly rooted to the heart of the Maison, to its original universe - the planet of the colonie. In fact, Colonia Futura follows the tradition of Colonia, an iconic fragrance of the Maison, in the olfactory signature and in the quality of its Frutti d’Oro, but projects it into the future, in the knowledge that sustainability is the necessary condition for evolution.   Colonia Futura is therefore Acqua di Parma’s declaration of love for nature: a vibrant explosion of natural ingredients, wonderfully combined, but, at the same time, individually bursting out. It is transparent in its essence and vibrating with life.   The composition of the new Eau de Cologne contains 99%* natural origin ingredients in line with the ISO16128 standard. Closely connected with nature and fully respectful of the local crops and human resources employed to make it, this fragrance takes some of the most classical and attractive ingredients of the Cologne scent structure and therefore of the history of perfumery, selecting the best and richest qualities of original sensory tones and reinterpreting them in a vibrating and contemporary key. The bright sparkling tones of P.D.O. (Protected Designation of Origin)   Bergamot from Calabria, the roundness of Clary Sage and the freshness of Lavender are the key essences of Colonia Futura. These olfactory notes are skilfully blended and dosed in a composition highlighting the bright richness of Italian sun- lled landscapes, which has always been the trademark of Colonia.   The packaging, designed in accordance with an environmentally-friendly format, is also sustainable. Among the packaging innovations there is the recycled and recyclable plastic cap, replacing the iconic bakelite one. The dispenser can also easily be parted from the glass bottle making it easily removed for recycling. The label is made with scrap dust from marble quarries: it is applied to the bottle and to the Parma yellow box characterised by its trademark cylinder shape, and by sage green tones that echo the main ingredient of Colonia Futura. The iconic cylinder is made of FSC certi ed cardboard. Each individual element hints at a sustainability that affects each and every level of the production chain and places the individual components in perspective of a circular economy.   The recyclable nature of all these elements of Colonia Futura embodies Acqua di Parma’s efforts to promote a more conscious use of the planet’s resources and at the same time reap the bene ts of the circular economy. Recycling glass, as well as plastic, means a lower emission of polluting materials on the planet, for an overall bene t at every level, from environmental to social.   In this way, Colonia Futura becomes part of that world of values which sees in the rite of passage between generations, the leitmotif of the whole world of Acqua di Parma Colonie. Past, present and future are dimensions of time that exist only alongside each other so that the new fragrance is Acqua di Parma’s way of facing the future with a gift directly from nature.

Westfield Mall of the Netherlands officially opened
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Westfield Mall of the Netherlands officially opened

Fashion Today the doors of Westfield Mall of the Netherlands officially open. A unique, fully covered shopping and experience mall of 117,000m² with a four-star service level. In this way, Westfield gives entrepreneurs the space to start selling safely under the current circumstances and in accordance with the applicable guidelines. The planned festivities will be postponed to a later time, when the restaurants, cinema and other leisure activities can also be opened. Westfield is the first comprehensive shopping experience of this size in the Netherlands.       Westfield Mall of The Netherlands is a unique, innovative shopping, dining, leisure and entertainment destination in the heart of the conurbation, Leidschendam. From brunch to shopping, from a movie to extensive dining, experience is central at this mall. Completely different from other shopping centers in the Netherlands, partly due to the arrival of various flagship stores, the high-quality architecture, distinctive catering establishments, special events and a wide range of leisure. Experience is key at Westfield, so everybody sat around the table with all the retailers to create a unique experience within the Mall.     The Gallery is also a completely new concept for the Netherlands, where visitors can find an attractive and unexpected mix of designer and lifestyle brands such as Ace & Tate, Skins Cosmetics, Smaak Amsterdam and Miccy's Jewelz on 3,000 m². Ranging from a special selection of boutiques, lifestyle shops, coffee shops and pop-up stores, this revolutionary concept in the Dutch retail world makes it possible to create the intimate atmosphere desired by consumers. A modern reinterpretation of a classic shopping street.       The fact that Westfield Mall of the Netherlands offers a wide range of flavors is also reflected in the F&B range. The brand new Eat Theater features a mix of local and well-known eateries. In addition to spacious seating, good coffee and kiosks, ten restaurants are also located, including The Butcher and pizza hotspot Toni Loco. The prominent centerpiece of the dining and entertainment space is the elegant gold hanging decorations, which create an enchanting centerpiece. The thirty golden curtains consist of no less than 12,251,200 links and have a total surface of 3,020 m2. In other words, a 235 km long chain, approximately the distance between The Hague and Maastricht.   In addition to the impressive Eat Theater, the Mall also contains the regional destination for daily groceries thanks to the Fresh! food market. You can also find bakery at Robèrt by master Patissier and Master Boulanger Robèrt van Beckhoven, known from 'Heel Holland Bakt', , and many others here. The heart of Fresh! is the special kitchen in which famous chefs will soon give cooking workshops. The chefs work with seasonal products from the entrepreneurs in Fresh! to inspire visitors in a culinary way. The refrigerated lockers for groceries characterize Westfield Mall of the Netherlands, which is fully equipped.       Westfield Mall of the Netherlands is a place that is part of the local community. A place where people want to spend time, come together, seek connection, discover new experiences and above all enjoy. With a huge Kinepolis cinema, O'Leary's with bowling, Gamestate arcade hall and the Instagram museum Youseum under one roof, Westfield Mall of the Netherlands really offers an exceptional location in the Netherlands. The restaurants and leisure destinations will open as soon as the measures allow.   “We are extremely proud that we can support our retailers in these difficult times by opening our doors. A grand opening with all our 280 hotspots is not possible unfortunately , but we hope we can have one later in this year, ”said Bart van Twillert, Country Manager The Netherlands.   Although Westfield is a diverse destination in retailers, catering and leisure, the design concept is based on the idea of ​​one movement, one design, one identity. This is reflected in the Mall's impressive interior and exterior, designed by MVSA Architects under the direction of Roberto Meyer. For example, the facade is inspired by a voile, a silk scarf, which is draped smoothly over the building like a second skin. The shape of this voile is the starting point for a spectacular facade design that brings the new and existing buildings together.   Westfield is the only global B2B and B2C brand for retail, leisure, entertainment and hospitality destinations. With the opening in the Netherlands, it has eleven centers in continental Europe. Ten centers have already been opened in France, Sweden, Poland and the Czech Republic. Today the doors of Westfield Mall of the Netherlands officially open. A unique, fully covered shopping and experience mall of 117,000m² with a four-star service level. In this way, Westfield gives entrepreneurs the space to start selling safely under the current circumstances and in accordance with the applicable guidelines. The planned festivities will be postponed to a later time, when the restaurants, cinema and other leisure activities can also be opened. Westfield is the first comprehensive shopping experience of this size in the Netherlands.       Westfield Mall of The Netherlands is a unique, innovative shopping, dining, leisure and entertainment destination in the heart of the conurbation, Leidschendam. From brunch to shopping, from a movie to extensive dining, experience is central at this mall. Completely different from other shopping centers in the Netherlands, partly due to the arrival of various flagship stores, the high-quality architecture, distinctive catering establishments, special events and a wide range of leisure. Experience is key at Westfield, so everybody sat around the table with all the retailers to create a unique experience within the Mall.     The Gallery is also a completely new concept for the Netherlands, where visitors can find an attractive and unexpected mix of designer and lifestyle brands such as Ace & Tate, Skins Cosmetics, Smaak Amsterdam and Miccy's Jewelz on 3,000 m². Ranging from a special selection of boutiques, lifestyle shops, coffee shops and pop-up stores, this revolutionary concept in the Dutch retail world makes it possible to create the intimate atmosphere desired by consumers. A modern reinterpretation of a classic shopping street.       The fact that Westfield Mall of the Netherlands offers a wide range of flavors is also reflected in the F&B range. The brand new Eat Theater features a mix of local and well-known eateries. In addition to spacious seating, good coffee and kiosks, ten restaurants are also located, including The Butcher and pizza hotspot Toni Loco. The prominent centerpiece of the dining and entertainment space is the elegant gold hanging decorations, which create an enchanting centerpiece. The thirty golden curtains consist of no less than 12,251,200 links and have a total surface of 3,020 m2. In other words, a 235 km long chain, approximately the distance between The Hague and Maastricht.   In addition to the impressive Eat Theater, the Mall also contains the regional destination for daily groceries thanks to the Fresh! food market. You can also find bakery at Robèrt by master Patissier and Master Boulanger Robèrt van Beckhoven, known from 'Heel Holland Bakt', , and many others here. The heart of Fresh! is the special kitchen in which famous chefs will soon give cooking workshops. The chefs work with seasonal products from the entrepreneurs in Fresh! to inspire visitors in a culinary way. The refrigerated lockers for groceries characterize Westfield Mall of the Netherlands, which is fully equipped.       Westfield Mall of the Netherlands is a place that is part of the local community. A place where people want to spend time, come together, seek connection, discover new experiences and above all enjoy. With a huge Kinepolis cinema, O'Leary's with bowling, Gamestate arcade hall and the Instagram museum Youseum under one roof, Westfield Mall of the Netherlands really offers an exceptional location in the Netherlands. The restaurants and leisure destinations will open as soon as the measures allow.   “We are extremely proud that we can support our retailers in these difficult times by opening our doors. A grand opening with all our 280 hotspots is not possible unfortunately , but we hope we can have one later in this year, ”said Bart van Twillert, Country Manager The Netherlands.   Although Westfield is a diverse destination in retailers, catering and leisure, the design concept is based on the idea of ​​one movement, one design, one identity. This is reflected in the Mall's impressive interior and exterior, designed by MVSA Architects under the direction of Roberto Meyer. For example, the facade is inspired by a voile, a silk scarf, which is draped smoothly over the building like a second skin. The shape of this voile is the starting point for a spectacular facade design that brings the new and existing buildings together.   Westfield is the only global B2B and B2C brand for retail, leisure, entertainment and hospitality destinations. With the opening in the Netherlands, it has eleven centers in continental Europe. Ten centers have already been opened in France, Sweden, Poland and the Czech Republic.

EXHIBITION VOICES OF FASHION: BLACK COUTURE, BEAUTY & STYLES IN CENTRAAL MUSEUM UTRECHT
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EXHIBITION VOICES OF FASHION: BLACK COUTURE, BEAUTY & STYLES IN CENTRAAL MUSEUM UTRECHT

Exhibition Centraal Museum Utrecht presents the major fashion exhibition Voices of Fashion: Black Couture, Beauty & Styles, in which iconic designs, models and sources of inspiration promote a more inclusive fashion legacy. In this multi-disciplinary exhibition, fashion curator Ninke Bloemberg teams up with fashion activist, co-curator and founder of Diversity Rules, Janice Deul, to examine how Black designers have influenced the world of fashion, what stereotypes continue to exist, and how beauty is perceived. Voices of Fashion was created in close collaboration with designers, photographers and models from the Netherlands and abroad. The visually striking exhibition design is by AFARAI’s Afaina de Jong, and the exhibition is structured according to several themes.     COUTURE   The exhibition opens with a dazzling display of couture by domestic and international Black designers. To name just a few highlights: first is a highly personal installation by South African designer Thebe Magugu, who also presented this collection during the Paris Fashion Week. Magugu won the prestigious LVHM prize for young designers in 2019. Also, from South Africa, filmmaker and photographer Kristin-Lee Moolman worked with the stylist Ib Kamar to produce photographs and a film featuring Magugu’s work.   Of course the exhibition also features work by Virgil Abloh, creative director of men’s fashion at Louis Vuitton and founder of the label Off-White. Several of his ensembles are on display, including the black- and-white men’s suit consisting of woollen pants and a coat decorated with what seems to be a classic pied-de-poule pattern. On closer inspection, however, the motif turns out to be based on the shape of the African continent.   Rushemy Botter and Lisi Herrebrugh are represented in the exhibition with two ensembles: one which they created for Nina Ricci, consisting of silk pants and blouse and their signature ‘bucket hat’, and a second iconic design by their own Botter label. Maria Grazia Chiuri, the first-ever female creative director at fashion house Dior, worked with the African designer Pathé Ouédraogo – better known as Pathé’O – to pay tribute to the African continent, as part of Dior’s Resort 2020 collection. On display is an indigo-coloured skirt and jacket. This collaboration embodied the identity of the entire collection.   We are also proud to show an iconic evening gown made of down, from Moncler. It is the result of a collaboration between Valentino’s creative director Pierpaolo Piccioli with the Ethiopian label Lemlem, founded by model and designer Liya Kebede. The Surinamese-Dutch designer Marga Weimans launched her own label in 2006 and has presented several successful collections, investigating themes such as identity, technology and beauty. The exhibition shows an outfit from the Power of my Dreams collection, in which she infused traditional African wax prints with new meaning. We furthermore show an impressive black evening gown from her Debut collection, about which Weimans says: “It is my first collection, in which I tell a story about the sublime and seductive beauty of the Parisian couture landscape, using the archetypical ballgown as basis. I combine this with the horrors of slavery, from which the fashion industry arose. The blood, sweat and tears of ambition are mixed with the blood, sweat and tears of my enslaved ancestors.”   Stereotypes still abound: consider the Surinamese-Dutch designer Giorgio Toppin of the Xhosa label, who is regularly asked whether he makes streetwear while in fact, he specialises in men’s couture.     THE INFLUENCE OF STEETWEAR AND MUSIC   Hip-hop music has had a strong impact on everyday fashion and even couture. Cross Colours, famous for dressing ‘the Fresh Prince of Bel Air’, among others, was founded in 1989 by TJ Walker and Carl Jones. Their goal was to design clothing that is blind to prejudice. With their creations, full of symbolism and statements, the designers aim to give Black youths a voice. This goal is echoed by Dutch Black- owned brands like Patta, Daily Paper, Filling Pieces, The New Originals and HOSSELAER. These brands staked out their spot in the fashion industry by selling sneakers or T-shirts, soon followed by complete collections and sales points across the world. Such labels have become a permanent fixture of the fashion landscape. They owe their success in part to their collaborations with domestic and international labels like Nike and Adidas, but the real strength of these entrepreneurs is their sense of shared responsibility towards young people who feel unheard or misunderstood.   Political and social messages are also found in the colourful streetwear collections by Priya Ahluwalia. Her designs are always geared to sustainability, for instance by creating a series of new designs using Adidas deadstock. The creations by Farida Sedoc, artist, entrepreneur and founder of HOSSELAER are likewise suffused by statements. Especially for Voices of Fashion she made an installation using a selection of T-shirts from her private archive.     BEAUTY   Black women often were and continue to be marginalised. Their skills, beauties and body shapes are rarely celebrated and their natural Black hair is viewed as ‘unprofessional’. The cosmetics industry, with its limited colour palette, has likewise seemed to ignore them. Black women have been fighting to change this for decades. A selection of Dutch and international fashion magazine covers from the 1960s until today celebrates the diversity of Black models. This part of the exhibition includes photographs made by Kwame Brathwaite in the 1960s of the people and street images that inspired the Black is Beautiful movement in New York. The Black Panthers and icons such as Angela Davis, instantly recognisable for her large afro, contributed to the international reputation of this movement. More than 50 years on, the goal of highlighting the beauty of Black women remains relevant, although change does seem to be underway.     A BOOK, A MULTI-MEDIA TOUR, AND FRINGE PROGRAMME   The exhibition is accompanied by a lavishly illustrated book containing unique interviews and several long-reads, designed by Serana Angelista and Glamcult.Studio. The book will be published in mid- February and can be purchased in (among other outlets) the Museum Shop and from Waanders publishers.   Discover much more through the Voices of Fashion multi-media tour featuring the voices of Guillaume Schmidt (Patta), Giovanca Ostiana (singer, model, presenter) and Denise Jannah (singer).   There is also an extensive fringe programme, with the collaboration of The Black Archives, the African Fashion Research Institute, The New Originals, and others. More details of this programme will be announced online. The exhibition is sponsored by the City of Utrecht, BankGiro Loterij, Fonds 21, the   Creative Industries Fund NL, VSBfonds, Prins Bernhard Culture Fund, Mondriaan Fund and Prins Claus Fund.   Musea Bekennen Kleur (Museums Face Up to the Matter of Race)Voices of fashion is part of Musea Bekennen Kleur (Museums Face Up to the Matter of Race), a partnership between twelve museums in the Netherlands that are all working to embed the practices underpinning true inclusion and diversity in the DNA of the museum industry. The Centraal Museum’s partners in this venture are the Amsterdam Museum, the Bonnefanten, the Dordrechts Museum, the Frans Hals Museum, Museum Arnhem, the Rembrandt House Museum, the Rijksmuseum, the Stedelijk Museum Amsterdam, the Van Abbemuseum, the Van Gogh Museum and the Zeeuws Museum. We hope to welcome other museums aboard in the future. The museums in this partnership will this year hold exhibitions and stage events highlighting themes of cultural diversity and slavery/the legacy of colonialism. Centraal Museum Utrecht presents the major fashion exhibition Voices of Fashion: Black Couture, Beauty & Styles, in which iconic designs, models and sources of inspiration promote a more inclusive fashion legacy. In this multi-disciplinary exhibition, fashion curator Ninke Bloemberg teams up with fashion activist, co-curator and founder of Diversity Rules, Janice Deul, to examine how Black designers have influenced the world of fashion, what stereotypes continue to exist, and how beauty is perceived. Voices of Fashion was created in close collaboration with designers, photographers and models from the Netherlands and abroad. The visually striking exhibition design is by AFARAI’s Afaina de Jong, and the exhibition is structured according to several themes.     COUTURE   The exhibition opens with a dazzling display of couture by domestic and international Black designers. To name just a few highlights: first is a highly personal installation by South African designer Thebe Magugu, who also presented this collection during the Paris Fashion Week. Magugu won the prestigious LVHM prize for young designers in 2019. Also, from South Africa, filmmaker and photographer Kristin-Lee Moolman worked with the stylist Ib Kamar to produce photographs and a film featuring Magugu’s work.   Of course the exhibition also features work by Virgil Abloh, creative director of men’s fashion at Louis Vuitton and founder of the label Off-White. Several of his ensembles are on display, including the black- and-white men’s suit consisting of woollen pants and a coat decorated with what seems to be a classic pied-de-poule pattern. On closer inspection, however, the motif turns out to be based on the shape of the African continent.   Rushemy Botter and Lisi Herrebrugh are represented in the exhibition with two ensembles: one which they created for Nina Ricci, consisting of silk pants and blouse and their signature ‘bucket hat’, and a second iconic design by their own Botter label. Maria Grazia Chiuri, the first-ever female creative director at fashion house Dior, worked with the African designer Pathé Ouédraogo – better known as Pathé’O – to pay tribute to the African continent, as part of Dior’s Resort 2020 collection. On display is an indigo-coloured skirt and jacket. This collaboration embodied the identity of the entire collection.   We are also proud to show an iconic evening gown made of down, from Moncler. It is the result of a collaboration between Valentino’s creative director Pierpaolo Piccioli with the Ethiopian label Lemlem, founded by model and designer Liya Kebede. The Surinamese-Dutch designer Marga Weimans launched her own label in 2006 and has presented several successful collections, investigating themes such as identity, technology and beauty. The exhibition shows an outfit from the Power of my Dreams collection, in which she infused traditional African wax prints with new meaning. We furthermore show an impressive black evening gown from her Debut collection, about which Weimans says: “It is my first collection, in which I tell a story about the sublime and seductive beauty of the Parisian couture landscape, using the archetypical ballgown as basis. I combine this with the horrors of slavery, from which the fashion industry arose. The blood, sweat and tears of ambition are mixed with the blood, sweat and tears of my enslaved ancestors.”   Stereotypes still abound: consider the Surinamese-Dutch designer Giorgio Toppin of the Xhosa label, who is regularly asked whether he makes streetwear while in fact, he specialises in men’s couture.     THE INFLUENCE OF STEETWEAR AND MUSIC   Hip-hop music has had a strong impact on everyday fashion and even couture. Cross Colours, famous for dressing ‘the Fresh Prince of Bel Air’, among others, was founded in 1989 by TJ Walker and Carl Jones. Their goal was to design clothing that is blind to prejudice. With their creations, full of symbolism and statements, the designers aim to give Black youths a voice. This goal is echoed by Dutch Black- owned brands like Patta, Daily Paper, Filling Pieces, The New Originals and HOSSELAER. These brands staked out their spot in the fashion industry by selling sneakers or T-shirts, soon followed by complete collections and sales points across the world. Such labels have become a permanent fixture of the fashion landscape. They owe their success in part to their collaborations with domestic and international labels like Nike and Adidas, but the real strength of these entrepreneurs is their sense of shared responsibility towards young people who feel unheard or misunderstood.   Political and social messages are also found in the colourful streetwear collections by Priya Ahluwalia. Her designs are always geared to sustainability, for instance by creating a series of new designs using Adidas deadstock. The creations by Farida Sedoc, artist, entrepreneur and founder of HOSSELAER are likewise suffused by statements. Especially for Voices of Fashion she made an installation using a selection of T-shirts from her private archive.     BEAUTY   Black women often were and continue to be marginalised. Their skills, beauties and body shapes are rarely celebrated and their natural Black hair is viewed as ‘unprofessional’. The cosmetics industry, with its limited colour palette, has likewise seemed to ignore them. Black women have been fighting to change this for decades. A selection of Dutch and international fashion magazine covers from the 1960s until today celebrates the diversity of Black models. This part of the exhibition includes photographs made by Kwame Brathwaite in the 1960s of the people and street images that inspired the Black is Beautiful movement in New York. The Black Panthers and icons such as Angela Davis, instantly recognisable for her large afro, contributed to the international reputation of this movement. More than 50 years on, the goal of highlighting the beauty of Black women remains relevant, although change does seem to be underway.     A BOOK, A MULTI-MEDIA TOUR, AND FRINGE PROGRAMME   The exhibition is accompanied by a lavishly illustrated book containing unique interviews and several long-reads, designed by Serana Angelista and Glamcult.Studio. The book will be published in mid- February and can be purchased in (among other outlets) the Museum Shop and from Waanders publishers.   Discover much more through the Voices of Fashion multi-media tour featuring the voices of Guillaume Schmidt (Patta), Giovanca Ostiana (singer, model, presenter) and Denise Jannah (singer).   There is also an extensive fringe programme, with the collaboration of The Black Archives, the African Fashion Research Institute, The New Originals, and others. More details of this programme will be announced online. The exhibition is sponsored by the City of Utrecht, BankGiro Loterij, Fonds 21, the   Creative Industries Fund NL, VSBfonds, Prins Bernhard Culture Fund, Mondriaan Fund and Prins Claus Fund.   Musea Bekennen Kleur (Museums Face Up to the Matter of Race)Voices of fashion is part of Musea Bekennen Kleur (Museums Face Up to the Matter of Race), a partnership between twelve museums in the Netherlands that are all working to embed the practices underpinning true inclusion and diversity in the DNA of the museum industry. The Centraal Museum’s partners in this venture are the Amsterdam Museum, the Bonnefanten, the Dordrechts Museum, the Frans Hals Museum, Museum Arnhem, the Rembrandt House Museum, the Rijksmuseum, the Stedelijk Museum Amsterdam, the Van Abbemuseum, the Van Gogh Museum and the Zeeuws Museum. We hope to welcome other museums aboard in the future. The museums in this partnership will this year hold exhibitions and stage events highlighting themes of cultural diversity and slavery/the legacy of colonialism.

ACQUA DI PARMA PRESENTS BERGAMOTTO DI CALABRIA LA SPUGNATURA LIMITED EDITION
1250

ACQUA DI PARMA PRESENTS BERGAMOTTO DI CALABRIA LA SPUGNATURA LIMITED EDITION

Beauty Harvesting the Golden Fruit par excellence, the bergamot, in a eld inundated with sunlight, gently rubbing its bright skin and being ensconced by its robust and faceted smell. The new fragrance of Bergamotto di Calabria La Spugnatura by Acqua di Parma revolves around the artisanship, the human touch, and the fullness of nature. A limited edition born from using a unique essential oil extracted using a time-honoured artisan technique, which makes the world of the Blu Mediterraneo fragrances even more special.     THE OLD SPONGING TECHNIQUE:   A project long nurtured by La Maison which has always loved to preserve the oldest and most valuable artisanal processes of the Italian micro-territories. The origin of this new fragrance is deeply rooted to the bergamot elds of Calabria, where very few artisans in the world still practise the old sponging technique. A fascinating traditional process, which results in the complete manual extraction of the bergamot essence.   A true art which requires time and skilful, precise, delicate gestures. The artisan cuts each fruit in two equal halves with a well-sharpened knife. Then, using a utensil in the shape of a spoon called “cavatore”, he separates the skin from the pulp. Immediately after, the bergamot rinds are manually rubbed on sea sponges which thus absorb all the essence. In the nal phase, the artisan squeezes the sponges full of essential oil with precise movements inside a terracotta container, in order to collect the precious scented liquid.   The limitedness and therefore the uniqueness of the essence depend on the human production capacity. Two artisans manage to go through between 75 to 100 kg of fruit in an hour and at least 200 kg are required to obtain one kilogram of essential oil. In one day of hard work, around 4 kg of essential oil are collected, but the result is inimitable. The sponge, malleable and soft in contact with the rind, preserves all the facets of the fruit and it is this unique sillage which distinguishes the Bergamotto di Calabria La Spugnatura.     THE OLFACTORY PYRAMID:   Acqua di Parma unveils a new Eau de Toilette in full symphony with the rhythms of nature and man. From the onset of the fragrance, you would appear to be in a eld of bergamots and seemingly picking the fruit with your own hands, brushing it delicately to immerse yourself in the bright fullness of its notes. Around the heart of the bergamot, every ingredient is orchestrated such as to exalt the various intonations which it already encompasses. The mandarin and orange notes exalt its succulent and fruity accents, whilst the grapefruit highlights its sour notes. The green tones of the ferula reveal its mineral intonations and its oral traces of the geranium highlight the enrobing sweetness. An olfactory pyramid with an original structure which expands the robustness of the bergamot in a surprising sensorial evolution. A rich fragrance, bright and full of vivacity which glori es the bergamot in all its facets.     THE PORCELAIN BOTTLE and THE ICONIC HATBOX:   For the first time La Maison creates a porcelain bottle, which within the ceramic family, absolutely represents the most precious variety. An excellent piece of artisanship which is distinctive for the intense blue colour obtained by adding cobalt in the mix.   The bottle is an artisan production and wholly characterised by the re-use of the water and the waste materials according to the principles of the circular economy, besides the natural mineral components of which it was made, produce a non- porous and non-polluting material for mankind and for the environment.   The long process starts with the production of the plaster mould in which the porcelain mix is poured manually such that it takes up the iconic Art Dèco form. The mould is rotated several times on itself to ensure that the mix adheres to the sides and is then turned upside down to extract the extra mix. At this point, the bottle is left to dry for 30-40 minutes before being extracted from the mould in solid form. The artisan then re nes the individual bottles, precisely removing the minimal imperfections in order to obtain an even surface which is smooth to the touch. Always manually, it is then immersed in a glaze bath and placed to bake in an oven for 8 hours; the bottle then takes on a deeper blue tone which is highlighted by the shiny nish. For the nal touch, the artisanal application of the embellishment which is then set by baking the bottle for a second time. On the blue background, the marvellous golden bergamot fruits stand out in white and golden re ections.   A harmony which is completed with the lid, as always in blue porcelain, and with the label made from waste powder originating from marble quarries. Designed exclusively in the 100ml format, Bergamotto di Calabria La Spugnatura is made with care up to the very last detail. The pump can be separated from the bottle thanks to a screw top, obtained with a special grinding technique specially developed for Acqua di Parma. It is this screw pump which allows re lls of the fragrance, exclusively available from Acqua di Parma Boutiques due to the rarity of the essence. A masterpiece of craftsmanship, the bottle is such a particular and re ned object that it feels only natural to preserve it to embellish the interior of one’s own house. The iconic cylindrical box is wrapped in PSC certi ed paper set in a special blue tone, in perfect harmony with the blue tone of the porcelain bottle. The label is also produced with waste powder from marble quarries. Finally, to stamp the uniqueness of the fragrance, the small golden seal which portrays the Bergamot fruit and carries the engraved words “Limited Edition – La Spugnatura”. A fragrance of inimitable charm, which rises from the human and natural history which it recounts. Harvesting the Golden Fruit par excellence, the bergamot, in a eld inundated with sunlight, gently rubbing its bright skin and being ensconced by its robust and faceted smell. The new fragrance of Bergamotto di Calabria La Spugnatura by Acqua di Parma revolves around the artisanship, the human touch, and the fullness of nature. A limited edition born from using a unique essential oil extracted using a time-honoured artisan technique, which makes the world of the Blu Mediterraneo fragrances even more special.     THE OLD SPONGING TECHNIQUE:   A project long nurtured by La Maison which has always loved to preserve the oldest and most valuable artisanal processes of the Italian micro-territories. The origin of this new fragrance is deeply rooted to the bergamot elds of Calabria, where very few artisans in the world still practise the old sponging technique. A fascinating traditional process, which results in the complete manual extraction of the bergamot essence.   A true art which requires time and skilful, precise, delicate gestures. The artisan cuts each fruit in two equal halves with a well-sharpened knife. Then, using a utensil in the shape of a spoon called “cavatore”, he separates the skin from the pulp. Immediately after, the bergamot rinds are manually rubbed on sea sponges which thus absorb all the essence. In the nal phase, the artisan squeezes the sponges full of essential oil with precise movements inside a terracotta container, in order to collect the precious scented liquid.   The limitedness and therefore the uniqueness of the essence depend on the human production capacity. Two artisans manage to go through between 75 to 100 kg of fruit in an hour and at least 200 kg are required to obtain one kilogram of essential oil. In one day of hard work, around 4 kg of essential oil are collected, but the result is inimitable. The sponge, malleable and soft in contact with the rind, preserves all the facets of the fruit and it is this unique sillage which distinguishes the Bergamotto di Calabria La Spugnatura.     THE OLFACTORY PYRAMID:   Acqua di Parma unveils a new Eau de Toilette in full symphony with the rhythms of nature and man. From the onset of the fragrance, you would appear to be in a eld of bergamots and seemingly picking the fruit with your own hands, brushing it delicately to immerse yourself in the bright fullness of its notes. Around the heart of the bergamot, every ingredient is orchestrated such as to exalt the various intonations which it already encompasses. The mandarin and orange notes exalt its succulent and fruity accents, whilst the grapefruit highlights its sour notes. The green tones of the ferula reveal its mineral intonations and its oral traces of the geranium highlight the enrobing sweetness. An olfactory pyramid with an original structure which expands the robustness of the bergamot in a surprising sensorial evolution. A rich fragrance, bright and full of vivacity which glori es the bergamot in all its facets.     THE PORCELAIN BOTTLE and THE ICONIC HATBOX:   For the first time La Maison creates a porcelain bottle, which within the ceramic family, absolutely represents the most precious variety. An excellent piece of artisanship which is distinctive for the intense blue colour obtained by adding cobalt in the mix.   The bottle is an artisan production and wholly characterised by the re-use of the water and the waste materials according to the principles of the circular economy, besides the natural mineral components of which it was made, produce a non- porous and non-polluting material for mankind and for the environment.   The long process starts with the production of the plaster mould in which the porcelain mix is poured manually such that it takes up the iconic Art Dèco form. The mould is rotated several times on itself to ensure that the mix adheres to the sides and is then turned upside down to extract the extra mix. At this point, the bottle is left to dry for 30-40 minutes before being extracted from the mould in solid form. The artisan then re nes the individual bottles, precisely removing the minimal imperfections in order to obtain an even surface which is smooth to the touch. Always manually, it is then immersed in a glaze bath and placed to bake in an oven for 8 hours; the bottle then takes on a deeper blue tone which is highlighted by the shiny nish. For the nal touch, the artisanal application of the embellishment which is then set by baking the bottle for a second time. On the blue background, the marvellous golden bergamot fruits stand out in white and golden re ections.   A harmony which is completed with the lid, as always in blue porcelain, and with the label made from waste powder originating from marble quarries. Designed exclusively in the 100ml format, Bergamotto di Calabria La Spugnatura is made with care up to the very last detail. The pump can be separated from the bottle thanks to a screw top, obtained with a special grinding technique specially developed for Acqua di Parma. It is this screw pump which allows re lls of the fragrance, exclusively available from Acqua di Parma Boutiques due to the rarity of the essence. A masterpiece of craftsmanship, the bottle is such a particular and re ned object that it feels only natural to preserve it to embellish the interior of one’s own house. The iconic cylindrical box is wrapped in PSC certi ed paper set in a special blue tone, in perfect harmony with the blue tone of the porcelain bottle. The label is also produced with waste powder from marble quarries. Finally, to stamp the uniqueness of the fragrance, the small golden seal which portrays the Bergamot fruit and carries the engraved words “Limited Edition – La Spugnatura”. A fragrance of inimitable charm, which rises from the human and natural history which it recounts.

A surrealist dreamscape by Carlfried Verwaayen
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A surrealist dreamscape by Carlfried Verwaayen

Accessories   A surrealist dreamscape composed with strange shapes created from and with everyday objects with elements of surprise and unexpected juxtapositions. The scenographic light plays another fundamental role in this story.     Team credits: Photography: Carlfried Verwaayen  Concept, Art Direction and Styling: Analik Brouwer   A surrealist dreamscape composed with strange shapes created from and with everyday objects with elements of surprise and unexpected juxtapositions. The scenographic light plays another fundamental role in this story.     Team credits: Photography: Carlfried Verwaayen  Concept, Art Direction and Styling: Analik Brouwer

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