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24 June

Barcelona, Morocco & Saint Petersburg added to the Louis Vuitton travel book series

 

THE LOUIS VUITTON TRAVEL BOOK SERIES ADDS BARCELONA, MOROCCO, AND SAINT PETERSBURG TO ITS DESTINATIONS.

IN SPRING 2020, LOUIS VUITTON LAUNCHES THREE NEW TITLES WITHIN ITS TRAVEL BOOK SERIES BY ARTISTS FROM ALL AROUND THE WORLD.

THIS YEAR, FRENCH FIGURATIVE PAINTER MARC DESGRANDCHAMPS REVEALS THE LINES OF AN EVANESCENT BARCELONA, CANADIAN CONTEMPORARY ARTIST MARCEL DZAMA MAKES MOROCCO VIBRANT WITH HIS BEWITCHING STROKE, AND AMERICAN FASHION ILLUSTRATOR KELLY BEEMAN INSTILLS FINESSE INTO A SAINT PETERSBURG FULL OF MOMENTUM.

 

The Louis Vuitton Travel Book series is an invitation to real and virtual voyages, enriched by intellectual stimulation and poignant moments. In its pages, the illustrations of renowned artists and promising young talents tell the stories of the cities and countries they have visited, depicting each place’s varied architecture and special light, and recording the passing days and the lives of its people.

 

Heirs of the Louis Vuitton Carnets de Voyage series, which for nearly twenty years captured the urban adventures of a few illustrators and watercolourists, the Travel Book offers a new, contemporary vision of travel, exploring both remote wildernesses and cities that never sleep. Each artist explores a country previously unknown to them. They confront an unfamiliar place with a viewpoint sharpened by the surprise of the unknown or stimulated by the pleasure of rediscovery.

 

This vision of a place as a blank, unlined page inspires incisive commentaries that may be narrative, affectionate, satirical or picturesque. Going beyond the pictorial vocation of these travel journals, the series highlights the rich aesthetic horizons of art. The creative worlds on show are highly diverse: during their travels, these artists from various corners of the world were free to choose their mode of expression and communicated their views of other places through drawing, painting, collage, contemporary art, illustration, cartoons or manga. Some of the original works born from the journeys, whether gurative or more allusive, have been acquired by Louis Vuitton and will join the collection of contemporary art being put together by the company, enriching it with the diversity of viewpoints represented.

 

For each new title, a limited edition of 30 copies numbered and signed by the artist will be available in selected Louis Vuitton stores. From May 2020, the new artists' video interviews are visible on louisvuitton.com and Louis Vuitton Youtube channel. Discover the rst Google Lens and Louis Vuitton collaboration in Icinori's Seoul Travel Book, a new way to bring this volume to life by connecting immersive digital content to the physical images on the pages. A veritable interactive travel experience.

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