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04 September

Barbour by ALEXACHUNG Autumn Winter 20 Collection

 

This Autumn Winter 20, leading heritage and lifestyle brand Barbour continues its collaboration with British fashion brand, ALEXACHUNG, to create an archive inspired outerwear collection that sees classic styles reimagined through the ALEXACHUNG lens for modern city and country living.

 

 

Taking inspiration from the Barbour archives dating back to 1910, the eleven-piece collection which features 2 new baseball cap styles, is a celebration of British craftmanship and tradition that evokes a love of the great outdoors.

 

 

Alexa Chung said: “This is arguably my favourite collection to date as we approached the design process with more ambition, delving even deeper into the Barbour archive to explore new silhouettes and make them our own. This particular collection evokes
an element of nostalgia fuelled by childhood memories of seeing my elders wearing similar shapes in Hampshire.

 

 

Silhouettes are more adventurous whilst the palette is paired down. Navy features quite heavily which might not come as much of a surprise to anyone who has been following my personal wardrobe, whilst earthy tones like the chestnut brown and brick red rust feel pleasingly synonymous with both brands. It's an autumnal English postcard of outerwear.

 

 

The goal with every approach is to create pieces that feel versatile enough to wear for everyday situations, both in the city and countryside, but on this occasion, she’s missing home...”

 

 

Paul Wilkinson, Global Commercial and Marketing Director, Barbour said ‘We are proud to announce another season with ALEXACHUNG. Alexa’s interest and passion in the Barbour archive has helped create another special collection which highlights Barbour’s timeless appeal reimagined by ALEXACHUNG – they’re classic country styles with a subtle fashion twist.”

 

 

Taking inspiration from the Barbour Bedale Wax, which was designed by Dame Margaret Barbour in 1980 as an equestrian jacket, the Barbour Violet Wax adds contemporary styling to a Barbour icon. Lined in a choice of Barbour’s Classic, Ancient or Red Navy Tartan, key features on the jacket include functional bellows pockets, a detachable hood and a corduroy collar. Studded back vents allow breathability, whilst a trademark ‘sugar lump’ chest pocket and a pull ring zip, add a sharp and branded look. Finished in a Sylkoil wax cotton, this is a garment that caters perfectly to both town and country living.

 

 

A timeless piece derived from Barbour’s famous fishing jacket, the Spey first introduced in the 1980s, the Barbour Floyd Wax is a cropped style that updates the aesthetic of a fishing jacket with a look suited for city life. A shearling wool collar provides warmth during colder months, together with a Classic Tartan and a black and white Northumbria Check lining which contrast against the jacket’s earthy colourways of ‘Fern’ and ‘Tan’.

 

 

Casual in design, the Barbour Cindy Sports Cap is a panelled baseball cap with a curved front and Barbour label branding on the bill. Lightweight, this accessory is available in three colourways: ‘Monks Robe’, ‘Sunset Orange’ and a ‘Northumberland Check’. Made with the winter season in mind, the Barbour Cindy Sports Wax Hat takes a Sylkoil wax finish. Country shades of ‘Fern’ and ‘Navy’ are partnered with a Classic Tartan and a Navy Red Tartan lining, completing a signature look.

 

 

The Barbour by ALEXACHUNG Autumn Winter 20 range will be available from September 20 at Barbour.com and selected stockists worldwide.

 

 

See barbour.com/alexachung for more details.

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