12 January

BARBIERE SKINCARE: Two new formulations for an Italian-style daily routine.


A new day dawns and it is a pleasure to nd time to devote to yourself. The Italian art of shaving, with its safe and accurate movements, is the natural expression of true male elegance. A rewarding experience to be had together with BARBIERE, a contemporary version of a ritual passed down from generation to generation.



The textures of the pleasant sensory nature and the fresh bright tones of Colonia characterise the formulations, all new and intended for different times of self- care: shaving, after-shave, beard trim, hair care, styling products and facial treatment are now enriched with the new Multi-Action Face Cream and the new Refreshing Face Cleanser. It is essential to pay due attention to facial skin for personal wellbeing and for a relaxed and impeccable look.



With these two new speci c formulations for men’s skin, BARBIERE creates a simple daily routine which is designed for the real needs of the modern man and for his lifestyle.



In an increasingly connected daily life, it is essential to protect the skin from the harmful effects of Blue Light, a source of free radicals and therefore a cause of early skin aging. Multi-Action Face Cream, designed to combat exposure to digital screens and environmental agents, combines moisturising, smoothing and revitalising properties in a single formula. Atmospheric factors and pollution also require the effective purifying action of the Revitalising Face Cleanser.



An environmentally-friendly pack for both products, in line with the Maison's sustainability plan, “Acqua di Parma Futura”. The elegant outer box is made of highly-prized FSC-certi ed cardboard. The screw pump of the Multi-Action Face Cream can be removed and separated from the glass bottle. Part of the Refreshing Face Cleanser tube contains 50% recycled plastic (plastic recycled from post-consumer waste).



Two supplementary formulae, with the comfortable sensory nature and the new functional capability, to devote even just a few minutes a day to a full routine. A facial treatment designed to make you feel at ease with yourself, to be sure of your look on every occasion and to live according to the purest Italian style.