BANG & OLUFSEN LAUNCHES LIMITED-EDITION COLLECTION TO MARK NEW LUNAR YEAR 2023
To celebrate the Lunar New Year 2023, Bang & Olufsen announces a limited-edition collection inspired by the classic colors and elements of the ancient Silk Road in China.
The limited-edition Lunar New Year collection includes five iconic Bang & Olufsen products: the Beoplay A9 home speaker, Beolit 20 portable speaker, Beosound A1 portable speaker, Beoplay H95 headphones and Beoplay EX wireless noise-canceling earbuds.
The Silk Road covered more than 6,000 kilometers and played a central role in facilitating economic, cultural and political interactions between East and West for more than 2,000 years. The importance of the Silk Road as a piece of history is still recognized today.
“Bang & Olufsen has always been committed to exploring the boundaries of Eastern and Western cultures. We take inspiration from the legendary Silk Road and have integrated the ancient Eastern charm into the design of this collection,” said Leon Tang, Marketing Director of Bang & Olufsen Greater China.
Walking the Silk Road, interpreting traditional aesthetics
In addition to The Silk Road, this new collection is inspired by the traditional color palette of Lunar New Year: Lunar Red, Jade Green and Gold Tone. From the wooden legs of the Beoplay A9 to the stunning aluminum housing of the Beoplay H95 and the Beoplay EX, the entire collection embodies the theme.
In homage to Chinese culture, the designs of the Beosound A1 and Beolit 20 also incorporate hand-woven leather buttons that symbolize happy reunions.
Even their packaging incorporates the traditional Lunar New Year aesthetic. The elegant silk ribbon design that adorns the cover of the Beoplay A9 runs across all product packaging, creating a harmonious transition and coherence.
Celebrate with music, songs usher in the new year
Bang & Olufsen partnered with Chinese musicians Lumi Liu, Matt Lv and Corsak Hu to create unique content that celebrates both the collection and Eastern culture and traditions in their communities and beyond.
The new Lunar New Year is a wonderful time to exchange congratulations and Bang & Olufsen wants to celebrate the coming together of friends, families and loved ones with the limited edition collection.
The Bang & Olufsen Lunar New Year Collection will be available from December 27, 2022 at select Bang & Olufsen stores and online at www.bang-olufsen.com store.