Bang & Olufsen introduces the new Beosound A1
Bang & Olufsen today released the second-generation Beosound A1, the Danish luxury audio brand’s award- winning portable Bluetooth speaker, which has been redesigned to include a whole raft of performance and design improvements. Beosound A1 2nd Gen comes with a refined, slimmer design that is fully dust and waterproof, has a significantly improved battery life with up to 18 hours of play time at typical volume, an overhauled user interface and – a first for a Bluetooth only speaker – a built-in Alexa voice assistant. More powerful and easier to use – the best just got better.
“Our first A1 speaker was loved by customers for its combination of minimalist design, portability, powerful sound and the built-in speakerphone that made it easy and fun to speak with friends and family. The new Beosound A1 builds on these characteristics and improves them in every way that matters”, says Christoffer Østergaard Poulsen, Bang & Olufsen VP of Product Management.
Beosound A1 retains its elegant shape and unique contours, brought to life in collaboration with renowned Danish industrial designer. The second-generation is 7 percent lighter than the original and has a fresh take on the hole pattern, with a slightly lighter casing and a tapered base giving the speaker a more weightless floating impression even though only 0,85mm lower. The leather strap – a stylish key feature that adds to its easy portability – now has a new tag to ensure that Beosound A1 remains one of the most versatile products for hanging options. Buttons have been redesigned and repositioned to improve overall user interaction. Now placed nearer to the strap for easier location, the buttons also have bigger and clearer symbols and at the same time, the LED indicator has also been moved to the top of the speaker making a significant improvement on its visibility from all angles. Inside Beosound A1 you will find two re-designed drivers for an even clearer 360-degree sound: a 3.5-inch aluminum cone mid woofer using a powerful neodymium magnetic system, a silk dome 3/4 inch dome tweeter and advanced DSP filtering powered by a pair of 30-watt class D amplifiers. The speaker now comes with aptX adaptive codec for an even better wireless listening experience.
Beosound A1 (RRP 250 EUR, 200 GBP, 350 CHF, 2000 DKK) launches in Black Anthracite and Grey Mist and is available online, in select retailers and in Bang & Olufsen stores from May 14, 2020. To find out more, follow the conversation at @bangolufsen on Instagram, Facebook, Twitter and YouTube using #BeosoundA1
