Miklu Silvanto is named Chief Design Officer for the Danish audio brand. He comes with extensive experience in design and technology from, among other, Apple.

Bang & Olufsen has appointed Miklu Silvanto as Senior Vice President and Chief Design Officer. He will become member of the company's global leadership team and report to CEO Kristian Teär.

Miklu Silvanto has extensive experience in technology and industrial design. Miklu Silvanto spent nearly a decade working in Apple's industrial design team where he helped create some of their most iconic consumer products. Most recently he has worked for Gemic and AirBnB.

At Bang & Olufsen, Miklu Silvanto will be responsible for driving the company's design team and creating the next generation of iconic Bang & Olufsen products, and CEO Kristian Teär is pleased to welcome Miklu Silvanto to the team.

"Miklu has a strong track record of leading technology and design teams that deliver outstanding experiences across products and services," said Kristian Teär. "He shares our values, commitment to innovation, and our ambition to create products that our customers fall in love with." We have a very strong portfolio today with many award-winning products, but it is a key strategic priority for us to make sure that we also have a portfolio which is fit for the future. Our design team plays a key role in ensuring that, and that is why we are also elevating the role into our global leadership team and are bringing Miklu onboard to lead the effort," said Kristian Teär.

Miklu Silvanto is Finnish and adhere to the same Scandinavia design tradition as Bang & Olufsen, and he always been fascinated with the company's products.

"Bang & Olufsen has been pioneering technology and design for almost a century and that combination is unique. I still remember my first experience with a product when I was a child, and I am both excited and humble about joining this iconic company," said Miklu Silvanto"Together with the rest of the team, I hope to utilise my capabilities to enhance the whole customer experience and build the products and services of the future, while staying true to the brand's legacy and strong Scandinavian design tradition."

Bang & Olufsen will continue to work closely with external designers when developing new products. Miklu Silvanto will join on Monday 15 March 2021 and work out of Bang & Olufsen's offices in Copenhagen, Denmark.