BANG & OLUFSEN ANNOUNCES BEOPLAY EX ATELIER EDITIONS
For Your Ears Only
ang & Olufsen is pleased to announce a made-to-order collection of the award-winning EX true wireless earbuds. Starting with the shade Lime Green, the colourway is the first drop in Atelier Editions – a new initiative from Bang & Olufsen’s studio in Struer, Denmark that specialises in bespoke creations.
“More and more customers are looking for world-class craftsmanship and bespoke products. They don’t want mass production but something unique and very personal. To meet that demand, we are proud to announce our Atelier Editions. These products are made to order only, extremely limited, and truly personal. And they are all created by our in-house bespoke team in Bang & Olufsen Atelier,”
Bang & Olufsen CEO Kristian Teär.
Different Beoplay EX Atelier Editions will launch throughout 2023, showcasing the impressive customisation capabilities that are unique to Bang & Olufsen. Each colourway will be completely unique to that drop – reflecting unique moments, tastes, and styles.
Beoplay EX Atelier Editions, Lime Green, will be available to reserve online from February 9, 2023.