Balmain x Mytheresa collaborate on a capsule collection
Luxury fashion online retailer Mytheresa and the historic Parisian fashion house of Balmain have collaborated on an exclusive men’s and women’s capsule collection, which will be available globally beginning June 24th, 2020.
For its second exclusive capsule collec on with Mytheresa, Balmain remains true to both the house’s impressive couture heritage and Creative Director Olivier Rousteing’s dis nctly modern outlook, with a 25-piece exclusive offering that ri s on the house’s signature bold silhouettes, favorite prints andiconic pieces. Many of the 20 womenswear styles play with a perfect-for-summer yellow version of the house’s familiar oversized houndstooth pa ern—with the distincive design decora ng swimsuits as well as a wrap skirt, dress, long cardigan and cropped top and jacket. Complimentary gold and yellow tones are found in many of the collec on’s other o erings. The skilled tailoring of the house’s atelier is evident, with Balmain’s con dence-boosting the helping to make dresses and jumpsuits stand out. The 5 menswear styles also look to familiar codes of the house, including the signature tailored double-breasted jacket that Rousteing has incorporated as part of his daily fashion uniform. The Balmain logo and distinctive monogram decorate men’s long-sleeved tees, shirts, baseball jackets and espadrilles.
“It’s easy to recognize that this is a Balmain o ering‘’, Olivier Rousteing explains: “You can quicklyspot many of the familiar codes of the house, with each given a light and sensual twist for the warmer summer days and nights that lie ahead. There's my favorite pied-de-poule (houndstooth) pa ern, our signature bu ons and an eye-catching reliance on golden tones—but I’d say that what truly makes this a Balmain capsule is the a tude that runs through the en re selec on. While my team and I worked on this exclusive capsule for Mytheresa, I thought about the Balmain Army—and I made sure that this collec on would o er them the type of choices that they would want to be packing into their weekend bags.‘’
The ‘Balmain x Mytheresa’ capsule will be available globally on Mytheresa from June 24th within adedicated editorial campaign directed by Mytheresa Global Creative Director Julian Paul and shot by Jana Gerberding in Berlin featuring models Jessie Bloemendaal, Michelle van Bijnen, and Malcolm Kelechi.