Images of a very inclusive Balmain Army, posed high above the impressive architecture, chaos and vitality of New York City. Grouping in the Balmain’s latest designs and with textured hair looks of busy businesspeople by Balmain Hair Couture, bring to mind the inspirations behind the poetry of this great city’s greatest voices—Whitman, Garcia-Lorca, Hughes, Ginsberg, Dylan and so many others.

Those rebellious souls were often moved, sometimes angered and always driven to write about the multiple promises, constructions, personalities, injustices, battles and triumphs that meld together to form the unmistakable core of this constantly evolving, vibrant and singular location. To complement the dynamic structure of a city like New York, Balmain Hair shows hair with a lot of textures, soft shapes and shine.

As part of a collaboration, Balmain Hair Couture is working with the French-born hair stylist Charlie Le Mindu. ’For this campaign, I played around with textures and looks of busy businesspeople, almost post- workout hair. Sweaty, sexy, bourgeoisie for all!’
Charlie is a widely celebrated hair designer and stylist and Creative Director. Now based in New York City he has collaborated with many of the major leaders in fashion, art and performance.

CREDITS

Hair by Charlie Le Mindu • Styling by Andrew Mukamal •Makeup by Marcelo Gutierrez • Models Alton Mason, Natalie Ogg and Magdaleno Delgado • Set Design by Philipp Haemmerle • Balmain Hair Couture

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