Dating back to the time of founding-couturier Pierre Balmain, the French house of Balmain has always had a special connection with hair. For every couture show, custom wigs and/or extensions were created for mannequins walking the show to ensure that hair, makeup and wardrobe completely blended together into one. This inspired the creation of Balmain Hair Couture: a line of styling products, styling tools, care products, brushes, hair extensions and hair pieces, all as luxurious as the eponymous fashion line. The brand releases a new ‘collection’ every season comprised of limited edition hair accessories and travel pouches with it-products, but is also currently expanding their ‘Couleurs Couture’ line: A range of in-salon hair dyes, and at-home aftercare products. Newly introduced into the latter category are their Illuminating Masks, respectively transforming blonde colours into cooler or warmer tones, while nourishing and reinforcing the hair itself.

“Balmain Hair Couture is launching two new Illuminating Masks, Silver Pearl and White Pearl. Bringing the ultimate spa experience for blonde and grey hair, created to get rid of unwanted brassiness and yellow tones, leaving your hair soft to the touch.

The Illuminating Mask Silver Pearl has a strong neutralizing effect for desired cool tones, while the Illuminating Mask White Pearl creates a classic champagne blonde. With a blend of natural ingredients such as Coconut Oil and Gardenia Flower Extract the formulas are designed to protect, strengthen and hydrate blonde hair.

The hair masks are infused with Succinic Acid, Argan Elixir and Silk & Cashmere proteins, which leaves the hair feeling lavish right after the first use. The new Illuminating Masks are part of the Illuminating Care line which enhances optimal hair color longevity and gives your hair a spa/like treatment. It is filled with a variety of active ingredients focused on taking care of blonde, highlighted and silver hair.

USE: Apply to lengths and ends of towel-dry hair, massage softly and rinse thoroughly after 10-15 minutes. TIP: Recommended to use after the Illuminating Shampoo Silver Pearl or White Pearl.”

Balmain Hair Couture is available in selected salons, luxury department stores, and via the Balmain Hair Couture e-boutique.