BALENCIAGA X AYA NAKAMURA
On March 17th, 2022, an exclusive playlist by Aya Nakamura for Balenciaga will be available to stream or download on Apple Music. Launching simultaneously, limited-edition Balenciaga x Aya Nakamura merchandise will be in stores and on balenciaga.com.
Aya has broken and re-broken records in terms of music streaming with her chart-topping tracks, garnering her titles like most-watched, most-played, most-viewed, and most important French singer in Europe right now by the press and major platforms. For Balenciaga, she has selected a list of songs that have inspired, influenced, and enthralled her throughout her life.
Accompanying this playlist is a limited-edition unisex Balenciaga line of clothing and accessories created in the tradition of concert merch. To announce the collaboration, a campaign of videos and photographs show fans wearing the merch and holding homemade signs while in line for autographs.
As an official curator on Apple Music, Balenciaga selects artists to create original playlists. Tracks are chosen by the selected artist, who is chosen by Demna himself. Demna started off the series with his own playlist and followed that with one by German industrial band Rammstein, and another by American drag queen RuPaul.