On August 4th, 2020, Balenciaga will open its newest flagship, a largescale store in the heart of Rome. BALENCIAGA PIAZZI DI SPAGNA—located at the foot of the Spanish Steps—introduces a location-specific concept to showcase men’s, women's, and kids’ ready-to-wear, bags, shoes, and accessories on two full floors.

Glass doors and windows facing the street are curved inward, creating convexspaces that reveal a wider view of the store’s interior from outside. Inside, roomsopen up to one another, each a variation of the theme that came before it. The floors of each room are made from a variety of codified textures: asphalt-like, interlocking concrete tile, and logo-carved carpet in cement grey and theatrical red.

Influenced by the culture of preservation and drama that surrounds this newest flagship, its walls are partially obscured behind glass or red curtains, weaving elements from a museum or stage into the brand signatures. Industrial mirrors, lacquered metal, and extruded aluminium round out other details that transpose the signatures of public, civic architecture into a private, retail space.


67-69 Piazza di Spagna
00187 Roma