BALENCIAGA PRESENTS THE CITIES CAMPAIGN
Announcing the launch of Balenciaga’s Cities series, a campaign created with photographer François Prost features ready-to-wear and accessories, along with Balenciaga’s new Phantom sneaker.
Products inspired by local and tourist loyalty to certain cities are available exclusively in Balenciaga stores in the locations that are paid homage to, while Paris-themed Cities pieces and Phantom sneakers are available worldwide. To illustrate the urban location-based nature of the series, photography and video clips show people in transit on the London Tube.
Cities in the series include Aspen, Beijing, Berlin, Busan, Chengdu, Dallas, Dubai, East Hampton, Hong Kong, Las Vegas, Los Angeles, London, Macau, Miami, New York, Paris, Rome, Saint-Tropez, Seoul, Shanghai, Tokyo, and Venice. The campaign displays totes, caps, shirts, Furry Sandals, bombers, and hoodies featuring multiple letterman designs.