On March 29th, 2021, a capsule collection of glow-in-the-dark products will be available in Balenciaga stores worldwide and on T-shirts, as well as accessories like pool slides, baseball caps and socks glow after being activated with any light source. Balenciaga logos, like the new lions-and- laurels double B and a simplified smiley face, are almost imperceptible on white shirts until they are glowing green in darkness.

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