BALENCIAGA GARDE-ROBE SPRING ’23 CAMPAIGN
The Balenciaga Spring 23 campaign highlights the Garde-Robe line, a modern take on idealized elements of wardrobe staples in elevated cuts and materials with sharp finishings. This offering marks a new era of Balenciaga ready-to-wear, launching in stores and on balenciaga.com in December, 2022.
First seen on the trading room floor of the New York Stock Exchange within a collection worn by masked, anonymized models, the Balenciaga Spring 23 Garde-Robe campaign instead focuses on archetypal characters, as portrayed by actresses Nicole Kidman, Isabelle Huppert, and Han So Hee, models Bella Hadid and Khadim Sock.
Portraits by the photojournalist Joshua Bright and videos by Rosie Marks place the cast in a Manhattan office space and see them act out typified businessperson attitudes: boredom, stress, overconfidence, indulgence. In boardrooms and behind desks, the characters are surrounded by workday paraphernalia: landline phones, desktop computers, jars of pens, cut glass awards, piles of paper in folders and cardboard boxes—and no other people, leaving them to their own dated devices.
The talents wear suits and separates in luxe materials like wool, silk, gabardine, and artisanal denim, finding humorous and surprising ways to pass the time in this charged setting: Isabelle reads the numbers on a check over the phone and becomes agitated, then listens to a guided meditation; Han haphazardly does her nails; Bella loudly sighs while tapping her phone; Khadim scrolls through selfies; Nicole calls a friend to gossip while eating cherries and, on another occasion, breaks equipment in a rage.
Photojournalist Joshua Bright’s documentary work has won awards for its accurate portrayal of lives around the world. Photographer Rosie Marks is known for her portrait work, capturing subjects in their own elements.