BALENCIAGA CAMPAIGN WITH JUSTIN BIEBER
Starting February 1st, 2022, the second installment of Balenciaga’s ongoing campaign is captured by photographer Stef Mitchell.
Consisting of several phases that will be released throughout the season, the series shows friends of the brand where they live and work. Kim Kardashian is seen in her Calabasas home. Isabelle Huppert is featured at home in Paris, as is model Tommy Blue while model Marie-Agnès Diene is in her artist studio.
Justin Bieber is photographed in his favorite Los Angeles studio. All are dressed in ready-to-wear and accessories that represent Balenciaga’s signature silhouettes and pieces, which include iconic Hourglass bag styles, Le Cagole bags and boots; Triple S, Track, and Defender sneakers; Pantaleggings and the Falkon Bodysuit; Twisted and Hourglass tailoring; Cut earrings; and casual separates like oversized T-shirts and fitted hoodies. New classics include Bistro, Lady, and Jumbo Tote bags; stretch knee pants; and Bat, Stretch, and Wrap sunglasses.
The campaign, which is featured at large scale on famous façades worldwide, starting with the Théâtre de la Ville in the heart of Paris, focuses on those products that continue from season to season, becoming timeless.
A rounded, tire-like silhouette defines the latest in Balenciaga’s signature footwear innovations: the Defender. First seen during the House’s Summer 22 “Red Carpet” presentation, the sneaker’s XL, chunky, treaded sole rolls when in stride.
The Balenciaga Defender combines classic running shoe elements with distinct design. A leather-free mesh and technical material upper is intentionally distressed to affect a worn-in aesthetic. A monochromatic scheme, in either faded black or dirty white, lends neutrality to an otherwise exaggerated identity.
The Defender will be available in stores worldwide and on balenciaga.com on March 1st, 2022.