16 December



FENDI presents THE BAGUETTE DANCE, a new addition to the Baguette Friends Foreverseries, with a playful and mesmerizing twist.



Following a tribe of five rhythmic gymnasts from The Paris Centre, THE BAGUETTE DANCE showcases the incredible talents, elegance, poise and prowess of these exceptional young dancers. 



Meet our newest BFFs and our first ever quintet of FFriends



A vibrant new video project conceived internally by FENDI dedicated to a world of joyful movement and effusive color, The Baguette Dance celebrates the iconic FENDI Baguette— with the eye-catching hyper soft FF logo embossed leather in 5 distinctive colours (black, yellow, pink, light blue and red)  - tapping into the bag’s unique DNA, capturing its youthful-yet-timeless quality and celebrating the power of friendship. 



As the FENDI Baguetteis passed between them as they move with graceful speed and purpose through the room, its energy is passed between them too. 



Propelled by the music and wearing unique FENDI gymnastic competition uniform, we can only watch as they immortalize the special spirit of the #FendiBaguette with their fierce power, fearless attitude and exquisite artistry. And, of course, with their friendship.



Paying homage to its curves, its edges, accents, unique details and striking pops of color in their movements, THE BAGUETTE DANCE is more than just a tribute to the Fendi Baguette in name – it is the Fendi Baguette in its purest form.



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